Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adapt to FBA Capacity Cuts Amid Crossborder Challenges

Amazon Sellers Adapt to FBA Capacity Cuts Amid Crossborder Challenges

Amazon's significant reduction in FBA storage capacity presents challenges for cross-border sellers. This article analyzes the reasons behind Amazon's move, explores the difficulties faced by sellers under normalized storage limits, and proposes strategies such as overseas warehouse deployment and improved operational capabilities. It emphasizes that sellers should actively adapt to changes, enhance their core competitiveness, and seek survival in a changing environment. The key is to diversify fulfillment options and optimize inventory management to navigate the new landscape.

12/30/2025 Logistics Industry Insights
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Direct Vs Transit Air Freight Cost Efficiency Compared

Direct Vs Transit Air Freight Cost Efficiency Compared

Choosing the right flight for international air freight hinges on balancing speed, cost, and cargo security. Direct flights offer speed and security but are pricier. Transit flights are cheaper and offer broader route options, but are slower and riskier. The optimal choice depends on factors like cargo type, time sensitivity, and destination. Consider these elements to achieve cost-effectiveness and efficiency. [Company Name] provides professional international logistics consulting services to help you navigate international air freight with ease.

01/15/2026 Logistics Encyclopedia
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Key Factors Affecting Ecommerce Ocean Freight Transit Times

Key Factors Affecting Ecommerce Ocean Freight Transit Times

International shipping time efficiency is affected by multiple factors. Cross-border e-commerce sellers need to pay attention to route distance, vessel speed, direct/transit options, sailing schedule density, port efficiency, cargo flow, natural policies, and cargo type. Understanding these factors can effectively control logistics costs and improve customer satisfaction. By carefully considering these elements, sellers can optimize their shipping strategies and ensure timely delivery, leading to a better overall customer experience and a competitive edge in the market.

01/15/2026 Logistics Encyclopedia
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Guangzhous FBA Service Expands Global Ecommerce Reach

Guangzhous FBA Service Expands Global Ecommerce Reach

Guangzhou FBA first leg transportation service, centered in Guangzhou, provides efficient, convenient, and one-stop FBA first leg solutions. Leveraging efficient customs clearance, cost optimization, a professional team, flexible options, and real-time tracking, we help cross-border e-commerce sellers quickly and safely deliver goods to Amazon warehouses, seizing the opportunity to gain a competitive edge in the global market. We offer comprehensive services to streamline your supply chain and ensure timely delivery to Amazon fulfillment centers.

01/16/2026 Logistics
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Amazon US Salary and Benefits Key Insights Revealed

Amazon US Salary and Benefits Key Insights Revealed

This article provides an in-depth analysis of Amazon US compensation structure and benefits, offering salary negotiation tips and guidance to avoid common pitfalls. It helps you understand the market and secure your ideal offer. Covering salary components, benefit systems, and job application advice, this guide aims to help you successfully join Amazon. Learn about stock options, health insurance, paid time off, and other perks. Prepare for your interview and negotiate effectively to maximize your compensation package.

01/16/2026 Logistics Encyclopedia
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Costcutting Strategies for Large Item Shipping

Costcutting Strategies for Large Item Shipping

Struggling with expensive large item logistics? This article reviews common logistics companies like SF Express, JD Logistics, ZTO Express, Yunda Express, and Deppon Logistics, analyzing their strengths and weaknesses. We provide money-saving tips to help you choose the most suitable large item logistics solution for your needs. Learn how to navigate the options and minimize costs when shipping bulky or heavy items. Find the best balance between price, speed, and reliability for your large item deliveries.

01/19/2026 Logistics Encyclopedia
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US Pet Spending Stays Strong Amid Emotional Ties Lower Inflation

US Pet Spending Stays Strong Amid Emotional Ties Lower Inflation

The US pet market demonstrates strong resilience, with an estimated per capita spending of $30 during the 2025 Christmas season, driven by practicality. Emotional connection and easing inflation are key supporting factors. The market exhibits a 'two-speed' characteristic, with both high-end and budget-friendly options thriving. Pet care shows promising prospects. However, Chinese sellers need to address tariff and competitive pressures, and choose high-quality e-commerce platforms to succeed in this dynamic market.

12/27/2025 Logistics Industry Insights
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Global Trade Relies on Air Freight Amid Supply Chain Shifts

Global Trade Relies on Air Freight Amid Supply Chain Shifts

This article delves into the five core international air freight transportation modes: full pallet/consolidated pallet air freight, direct/transit air freight, general/special cargo air freight, door-to-door/airport-to-airport air freight, and customized services. It helps you make precise choices in global trade, efficiently reaching business opportunities. By understanding these options, businesses can optimize their air freight strategies for speed, cost-effectiveness, and reliability, ensuring seamless international shipping and maximizing their competitive advantage.

01/15/2026 Logistics Encyclopedia
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Sameday Delivery Drives Retail Sales and Loyalty

Sameday Delivery Drives Retail Sales and Loyalty

Instant delivery has become a key competitive factor in the retail industry. This article highlights the need for retailers to optimize their supply chains, including inventory management, order processing, warehouse layout, and delivery methods, to achieve same-day delivery and improve customer satisfaction and sales. Building a robust instant delivery system is crucial for retailers to stand out in a competitive market. Optimizing these elements allows retailers to meet increasing customer expectations for fast and convenient delivery options.

01/19/2026 Logistics Industry Insights
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