Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
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Gold Prices Drop Below 4000 Amid Market Uncertainty

Gold Prices Drop Below 4000 Amid Market Uncertainty

Gold prices have fallen below the $4000 mark, with technical analysis suggesting a potential further decline to $3844. Trade optimism is a major driving factor behind this movement. Going forward, it's crucial to monitor key support levels and shifts in market sentiment. Investors should exercise caution and closely observe market dynamics. The current downward trend is fueled by positive developments in trade relations, impacting the safe-haven appeal of gold.

01/28/2026 Exchange Rate Query
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Ningbo Port's Smart Shore Power Project Aids Emission Reduction and Environmental Protection

Ningbo Port's Smart Shore Power Project Aids Emission Reduction and Environmental Protection

The implementation of the smart shore power project at Ningbo Port will allow ocean-going vessels to draw power directly from the grid instead of relying on onboard generators. This shift is expected to significantly reduce pollutant emissions during shipping, creating a win-win situation for the terminal, shipping companies, and power suppliers. The project aims to notably decrease emissions of PM2.5, sulfur oxides, and nitrogen oxides, making a significant contribution to environmental protection.

07/21/2025 Logistics
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US Service Sector Growth Cools on Supply Labor Challenges

US Service Sector Growth Cools on Supply Labor Challenges

The US Services PMI edged down slightly in August but remained in expansion territory, indicating robust demand. However, supply chain bottlenecks and labor shortages are major constraints. Addressing these issues will be crucial for ensuring sustainable growth in the services sector going forward. The continued growth despite these challenges highlights the underlying strength of the US economy, but also underscores the urgency in resolving these supply-side limitations to unlock further potential.

01/27/2026 Logistics Industry Insights
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Fedex Adjusts Strategy As Demand Slows Competition Grows

Fedex Adjusts Strategy As Demand Slows Competition Grows

Facing weak air cargo demand and intensified competition, FedEx announced capacity reductions, fleet optimization, and cost control measures. Losing the Amazon business presents challenges but also motivates active expansion into new ventures. The company will offer seven-day delivery services to address e-commerce growth. Going forward, digital transformation, service innovation, and expansion into emerging markets will be key to maintaining competitiveness. The strategic adjustments aim to improve efficiency and profitability in a dynamic market.

01/29/2026 Logistics
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US Rail Freight Carloads Rise Intermodal Declines in January

US Rail Freight Carloads Rise Intermodal Declines in January

According to the Association of American Railroads, U.S. rail freight performance in late January presented a mixed picture. Carload traffic increased by 3.3% year-over-year, driven by nonmetallic minerals and coal. However, intermodal traffic declined by 6.7%, reflecting softening consumer demand and ongoing supply chain challenges. Overall North American rail traffic saw a slight decrease. Key influencing factors going forward include the broader macroeconomic environment, supply chain resilience, the energy transition, and technological innovation.

01/28/2026 Logistics
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Affordable Ocean Freight Tips for Shipping Toys to Singapore

Affordable Ocean Freight Tips for Shipping Toys to Singapore

This article details the calculation methods for sea freight costs when shipping toys to Singapore. It covers factors influencing freight costs, such as volume, weight, packaging, and shipping method. The article also provides the freight calculation formula and answers frequently asked questions. The aim is to help readers understand the composition of sea freight costs, choose the appropriate shipping solution, save costs, and ensure the safe delivery of toys. This guide provides practical information for businesses involved in the toy export industry.

01/26/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Manage Presales to Avoid Early Launches

Amazon Sellers Urged to Manage Presales to Avoid Early Launches

This article details how Amazon sellers can prevent listings from automatically going live before new products are in stock. It emphasizes the importance of pre-sale time settings and provides specific operational guidelines for checking key dates, handling existing situations, and differentiating between self-fulfillment and FBA models. The aim is to help sellers mitigate risks and ensure a smooth launch of new products by preventing premature sales and potential order fulfillment issues before inventory arrives at Amazon's warehouses.

01/06/2026 Logistics Encyclopedia
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SF Express Expands Air Freight Services Between Taiwan and Guangdong

SF Express Expands Air Freight Services Between Taiwan and Guangdong

This article provides a detailed explanation of the shipping costs, transit time, and shipping process for SF Express air freight from Taiwan to Guangdong. Shipping costs are affected by factors such as weight, dimensions, and destination. The transit time is typically 3-5 business days. The shipping process includes preparing the package, going to an SF Express service point to ship the item, and tracking the package. It is recommended to purchase insurance for valuable items.

01/26/2026 Logistics
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US Intermodal Volume Fluctuates in August Amid Economic Pressures

US Intermodal Volume Fluctuates in August Amid Economic Pressures

US intermodal volume saw a slight rebound in August, but with significant structural divergence: truckload transportation continued to shrink, while domestic container volume bucked the trend and increased. Year-to-date overall intermodal volume is down, with inflation and fuel prices having a complex impact. Going forward, refined operations and diversified services are crucial for the development of intermodal companies. This requires a strategic approach to adapt to evolving market demands and optimize resource utilization for sustained growth.

01/28/2026 Logistics
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