Amazon Advertisers Urged to Avoid Common ROI Pitfalls

Amazon Advertisers Urged to Avoid Common ROI Pitfalls

This article reveals four common pitfalls in Amazon on-site advertising: insufficient listing optimization, unbalanced bidding budget, excessive advertising campaigns, and premature data analysis. By deeply analyzing these issues and providing targeted solutions, it aims to help sellers avoid advertising pitfalls, achieve efficient traffic generation, and improve store performance. Focus is placed on optimizing listings before launching campaigns, carefully managing bidding strategies, consolidating campaigns for better control, and taking a measured approach to data analysis for informed decision-making. This will lead to a more effective and profitable advertising strategy.

01/05/2026 Logistics Industry Insights
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Influencer Marketing Relies on Social Blade Analytics

Influencer Marketing Relies on Social Blade Analytics

Social Blade is a powerful social media analytics tool that provides in-depth analysis of influencer data from platforms like YouTube, Twitch, and Twitter. It offers features such as follower growth tracking, audience analysis, and competitor monitoring, empowering users to make informed decisions in social media marketing and improve their return on investment. Social Blade helps users understand trends, identify opportunities, and optimize their strategies for maximum impact in the dynamic world of social media.

01/16/2026 Logistics Industry Insights
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Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

IATA promotes innovation in aviation communication, navigation, and surveillance (CNS) technologies. It releases standards, promotes Performance-Based Navigation (PBN), and optimizes communication systems to enhance airspace efficiency and safety. These efforts aim to improve the overall flight experience by modernizing CNS infrastructure and procedures. IATA's initiatives are crucial for ensuring the safe and efficient growth of air travel, addressing challenges related to airspace capacity and operational performance. By fostering collaboration and standardization, IATA contributes to a more seamless and reliable global air transportation system.

01/07/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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US Rail Freight Mixed Postthanksgiving Intermodal Gains

US Rail Freight Mixed Postthanksgiving Intermodal Gains

U.S. rail freight traffic showed mixed results. Carload traffic declined, while shipments of commodities like petroleum increased. Intermodal traffic saw a rise. Year-to-date, carload traffic experienced a slight increase, while intermodal traffic decreased overall. The Thanksgiving holiday period likely influenced these fluctuations in freight volume.

02/11/2026 Logistics
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Meta Prepares Web Version of Threads to Rival X

Meta Prepares Web Version of Threads to Rival X

Meta is expected to launch the web version of Threads early this week, intensifying competition with X (formerly Twitter). The web version aims to improve user experience and reshape the competitive landscape. Threads still needs to refine its features and potentially integrate with decentralized social networks to truly challenge the X platform. This launch marks a significant step in Meta's efforts to establish Threads as a major player in the social media space, offering users greater accessibility and functionality.

01/30/2026 Logistics Industry Insights
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Social Media Boosts Export Sales Through Trustbuilding

Social Media Boosts Export Sales Through Trustbuilding

This article delves into the importance of using social media to build trust and drive sales for foreign trade companies. It details operational techniques for major platforms like LinkedIn, Facebook, Instagram, and Twitter. By creating personalized profiles, publishing high-quality content, and engaging actively, foreign trade businesses can establish a strong brand image, expand customer resources, and ultimately achieve sales growth on social media. The focus is on leveraging social media to enhance customer acquisition and build lasting relationships in the global market.

01/04/2026 Logistics Industry Insights
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Guide to Selecting Social Media Platforms for Business Growth

Guide to Selecting Social Media Platforms for Business Growth

This paper provides an in-depth analysis of six major social media platforms: TikTok, Facebook, Instagram, Pinterest, YouTube, and Twitter, examining their strengths and weaknesses. It offers specific marketing recommendations tailored to each platform, aiming to assist businesses in selecting the most suitable platform for their needs. The goal is to enable companies to develop effective marketing strategies, stand out in a competitive landscape, and achieve their marketing objectives. The analysis helps businesses to choose the right platforms and create successful campaigns.

12/30/2025 Logistics Industry Insights
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Threads Upgrades to Threadscom Expands Web Features to Rival X

Threads Upgrades to Threadscom Expands Web Features to Rival X

Threads has activated Threads.com, optimizing the web experience. Upgrades include improvements to the feed, saved items, and sharing functionalities, aiming to narrow the gap with X (formerly Twitter) and enhance user experience and engagement. This domain upgrade signifies a commitment to a more robust and feature-rich web presence, allowing users to access and interact with Threads content more seamlessly across different devices. The enhanced web experience is expected to improve user retention and attract new users to the platform.

01/30/2026 Logistics Industry Insights
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