Tiktok Shop Adopts Localized US Strategy to Rival Ecommerce Giants

Tiktok Shop Adopts Localized US Strategy to Rival Ecommerce Giants

TikTok Shop is launching in the US, initially focusing on local merchants and adopting a cautious localization strategy. Learning from the UK market, TikTok is taking a prudent approach in the US, prioritizing merchants with US-based inventory and building logistics fulfillment centers. TikTok's entry will accelerate changes in the US e-commerce market, but whether it can successfully break through remains to be seen. The focus on US-based inventory and fulfillment aims to avoid the issues experienced in the UK market.

01/06/2026 Logistics Industry Insights
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European Ecommerce Compliance Guide Averts Costly Errors

European Ecommerce Compliance Guide Averts Costly Errors

This article provides a comprehensive self-checklist for European e-commerce compliance, covering key aspects such as VAT tax, EPR product compliance, and product certification. It aims to help sellers mitigate risks and steadily profit in the European market. Key topics include VAT registration location selection, UK VAT new rules, German WEEE/Packaging Act, French Packaging Act, as well as CE certification, EU/UK Authorized Representative, and EU energy efficiency labels. This checklist helps ensure adherence to regulations and facilitates smooth operations within the European e-commerce landscape.

12/31/2025 Customs Knowledge
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