Kroger Invests 1B in Automated Grocery Warehouses
Kroger is investing $100 million in automated fresh food delivery, aiming to improve efficiency and reduce costs through a 'hub-and-spoke' model and Ocado robotics. Despite the significant investment and long payback period, Kroger believes automated warehouses are superior to traditional stores and could potentially give them a competitive edge in a cutthroat market. This move into automation highlights Kroger's belief in the future of retail and could significantly impact the industry landscape as others follow suit.









