College Souvenirs Face IP Risks in Crossborder Ecommerce
The sale of Tsinghua University tableware on second-hand platforms sparked discussions about intellectual property. Cross-border e-commerce sellers also face the dilemma of "unknowing infringement," highlighting the need to strengthen IP awareness. Sellers should conduct thorough searches, promptly register trademarks and patents, and enter into licensing agreements. Establishing a comprehensive management system is crucial to mitigate risks and ensure sustainable business development. Protecting intellectual property is vital for both universities and businesses operating in the global marketplace, fostering innovation and fair competition.
