This article delves into four key URL structures Amazon sellers should master: Canonical URL, Add-to-Cart URL, Frequently Bought Together URL, and Two-Step Brand URL. By optimizing these URLs, sellers can effectively improve product rankings in search engines and within the Amazon platform, attract more traffic, and increase conversion rates. This ultimately leads to increased sales and enhanced brand influence.
This article delves into the methods of acquiring and analyzing eBay traffic data. It dissects various traffic sources, including new account traffic, category traffic, and active account traffic. Furthermore, it proposes refined operation strategies such as optimizing product listings, participating in promotional activities, and providing excellent customer service. These strategies aim to help eBay sellers increase store traffic and improve overall performance.
Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.
This article delves into six core techniques for Amazon SP advertising, including unified campaign management, granular ad group segmentation, leveraging automatic campaigns, utilizing negative keywords effectively, optimizing listings, and tracking ACoS. By mastering these techniques, sellers can effectively improve ad performance, reduce wasted ad spend, and ultimately increase sales revenue. Focus is given to practical application and strategic thinking to maximize ROI.
In November 2025, US rail freight saw carload traffic increase by 4.3%, while intermodal traffic declined by 6.5%. Commodities like coal experienced growth, while miscellaneous carloads decreased. Year-to-date figures still show overall growth. The rail freight industry faces both challenges and opportunities, as reflected in these economic indicators and the performance of intermodal and traditional rail freight sectors.
The Prologis IBI Index indicates a turning point in logistics real estate demand, with the Q3 activity index reaching 53. Net absorption, new lease signings, and project pipelines all show healthy growth. E-commerce and large enterprises are driving the increase, but trade volatility introduces uncertainty. The market recovery is non-linear, and businesses need to pay close attention to international trade developments.
The American Trucking Associations reported a 0.7% month-over-month increase in the U.S. truck tonnage index for January, marking the second consecutive month of growth. This data, considered a leading economic indicator, may suggest a gradual recovery in U.S. economic activity. However, the limitations of relying on a single month's data should be acknowledged, and future trends require continuous monitoring.
HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.
Amazon's first-time purchase of Boeing 767 aircraft marks a significant shift in its aviation strategy, breaking away from its long-standing leasing model. This move likely aims to reduce operational costs, enhance operational control, and increase its long-term investment in the air cargo business. Looking ahead, Amazon may be building a more diversified and flexible air cargo system.
US rail freight carloads saw a slight increase, while intermodal transportation experienced a decline. However, the cumulative volume for the year showed overall growth. Multiple factors are influencing these trends. Looking ahead, key areas to watch include technological advancements, the expansion and optimization of intermodal solutions, and a growing emphasis on sustainable practices within the rail freight and logistics sectors.
