Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Boost Rankings with Dual Keyword Strategy

Amazon Sellers Boost Rankings with Dual Keyword Strategy

This article delves into the influencing factors of Amazon keyword ranking, emphasizing the importance of both conversion rate and order volume. By utilizing Amazon's backend and third-party tools, sellers can evaluate conversion rates and estimate order volume. This allows for the creation of more effective promotion strategies, ultimately achieving the goal of top-page keyword ranking. Focusing on these metrics helps sellers optimize their listings and drive more sales on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Chinarussia Air Cargo Demand Grows Amid Shenzhen Trade Shift

Chinarussia Air Cargo Demand Grows Amid Shenzhen Trade Shift

This article provides a detailed overview of the latest developments in the Shenzhen-Russia air freight DDP (Delivered Duty Paid) shipping line. It covers aspects such as freight rate trends, flight frequency, customs clearance facilitation measures, and the advantages of DDP services. Furthermore, it addresses frequently asked questions regarding shipping costs and transit times. The aim is to provide valuable information and guidance for relevant businesses and individuals involved in trade between Shenzhen and Russia.

01/19/2026 Logistics
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Global Shipping Costs Rise Amid Hidden Fees Supply Chain Strains

Global Shipping Costs Rise Amid Hidden Fees Supply Chain Strains

International shipping prices are complex, consisting of base freight and various surcharges like port fees, customs clearance fees, and other potential costs. This article provides a detailed analysis of these surcharges, offering reference prices and key considerations. It aims to help foreign trade practitioners fully understand shipping costs, accurately quote prices, and ultimately improve profit margins. The article covers the different components of international ocean freight pricing beyond the basic freight rate.

01/19/2026 Logistics Encyclopedia
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Logistics Sector Marks 14month Growth Streak in LMI

Logistics Sector Marks 14month Growth Streak in LMI

The latest Logistics Manager's Index (LMI) indicates that the US logistics industry has expanded for 14 consecutive months, signaling continued robust growth. Inventory expansion is accelerating, warehousing prices are rising, transportation capacity continues to expand, and transportation price increases are slowing down. Businesses need to pay attention to changes in trade policies, optimize inventory management, and improve supply chain efficiency to navigate the evolving landscape.

11/03/2025 Logistics
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Trade War Uncertainty Spurs Global Supply Chain Adjustments

Trade War Uncertainty Spurs Global Supply Chain Adjustments

This paper delves into the tariff policies during the Trump administration, the impact of US government shutdowns, and the termination of the 'de minimis' rule. It analyzes the effects of these factors on corporate supply chains, cost structures, compliance, and operational strategies. Furthermore, it offers coping strategies, including utilizing bonded warehouses and free trade zones, to help companies navigate the complex international trade environment effectively and stably.

11/03/2025 Customs Knowledge
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Flexport Expands German Trade Operations for Global Growth

Flexport Expands German Trade Operations for Global Growth

Flexport empowers German trade by simplifying complex logistics through a robust local network, leading technology platform, and expert service team. We automate order management and facilitate supplier collaboration. Optimizing ocean and air freight solutions, we offer efficient customs clearance and trade consulting to help you navigate the global market seamlessly. Let us streamline your supply chain and unlock new opportunities for your business in Germany and beyond.

11/03/2025 Logistics
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Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.

06/26/2025 Logistics Industry Insights
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Trump Weighs Reciprocal Tariffs As Trade Tensions Escalate

Trump Weighs Reciprocal Tariffs As Trade Tensions Escalate

US President Trump announced consideration of a 'reciprocal tariffs' policy, aimed at balancing tariffs with trading partners. This move has drawn international attention, raising concerns about escalating trade tensions. The policy's implementation depends on the specific measures of trading partners, with no fixed timeline but expected to be initiated quickly. The international community generally calls for dialogue and consultation to maintain the multilateral trading system.

12/30/2025 Customs Knowledge
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Amazon Sellers Struggle As Ecommerce Slowdown Hits

Amazon Sellers Struggle As Ecommerce Slowdown Hits

US furniture giant United Furniture collapsed, and European Eve Sleep went bankrupt. Amazon and Shopee are also implementing layoffs, signaling a cooling trend in cross-border e-commerce. This downturn presents challenges for sellers. They need to actively adapt and navigate these difficult times together to overcome the obstacles and weather the storm. Resilience and strategic adjustments are crucial for survival in this evolving landscape.

01/04/2026 Logistics Industry Insights
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