Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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AI and Regionalization Boost Supply Chain Resilience Prologis

AI and Regionalization Boost Supply Chain Resilience Prologis

The Prologis report, "Supply Chain Outlook 2026," highlights AI and regionalization as crucial for enhancing supply chain resilience. Based on a survey of over 1,800 global executives, the report reveals a growing trend of companies leveraging AI to optimize operations and shortening supply chain distances to mitigate geopolitical risks. Businesses need to develop strategies tailored to their specific circumstances to truly improve supply chain resilience. This involves carefully considering how AI can be implemented and how regional sourcing and manufacturing can be effectively integrated.

02/04/2026 Logistics Industry Insights
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Pwc Reports Logistics MA Slowdown Focus Shifts to Domestic Deals

Pwc Reports Logistics MA Slowdown Focus Shifts to Domestic Deals

PwC reports a cooling down of global transportation and logistics M&A activity in Q1 2024, but with rising average deal values. Domestic consolidation is a key trend, with emerging markets showing activity. The report advises governments to optimize the M&A environment, and companies to strengthen strategic planning and make prudent decisions to navigate industry changes. It highlights the need for careful consideration amidst evolving market dynamics, suggesting a proactive approach to adapt to the shifting landscape in the transportation and logistics sector.

02/04/2026 Logistics Industry Insights
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Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

Ecommerce Brands Shift Strategies Amid Influencer Marketing Trends

This article provides an in-depth analysis of the ROI of influencer marketing in the global e-commerce sector, offering strategic insights for cross-border e-commerce practitioners based on the latest developments of major e-commerce platforms. It also focuses on key seller activities and core industry data, revealing the continued growth trend of the e-commerce market size and the significant potential of the second-hand e-commerce market. This analysis helps businesses understand current market dynamics and optimize their e-commerce strategies.

02/05/2026 Logistics Industry Insights
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Urban Exploration Report Reveals 2025 Sunwear Trends

Urban Exploration Report Reveals 2025 Sunwear Trends

CBNData and Tmall jointly released a report forecasting the trends in sun protective clothing for Spring/Summer 2025. The report analyzes the market, provides insights into consumer demographics, and proposes the 'CITYOUTING' urban roaming style, along with four key outfit scenarios. This offers valuable references for product design and market positioning for businesses, ultimately supporting brand development. The report highlights emerging styles and consumer preferences within the sun protective clothing market, focusing on the growing trend of integrating sun protection with fashionable urban exploration.

02/05/2026 Logistics Industry Insights
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Amazon Sellers Target Highvolatility Keywords for Ad Success

Amazon Sellers Target Highvolatility Keywords for Ad Success

This article delves into the identification and promotion strategies for high volatility keywords in Amazon Advertising. It analyzes the causes of keyword volatility and proposes principles for capitalizing on early-stage surges. The article also introduces methods for trend prediction using Amazon Brand Analytics (ABA) data and specialized tools. Furthermore, it recommends annotating keywords with volatility rates within the keyword library for more effective management and improved advertising efficiency. This allows for proactive adjustments and optimized campaigns to leverage the potential of these dynamic terms.

02/05/2026 Logistics Industry Insights
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Datadriven Strategies Boost Global Wine and Spirits Ecommerce

Datadriven Strategies Boost Global Wine and Spirits Ecommerce

This report provides strategies and compliance guidelines for cross-border e-commerce alcohol selection. By analyzing global alcohol consumption trends and platform bestsellers, it emphasizes the importance of data-driven product selection. It also details cross-border logistics and market access barriers, answering common selection questions for new sellers. The aim is to help Chinese sellers accurately enter the global alcohol market and achieve business growth. It covers key aspects like trend analysis, logistics, and regulatory compliance to facilitate a smoother entry for sellers.

01/15/2026 Customs Knowledge
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Alibabacom Enhances Aidriven Operations with Strategic SOP

Alibabacom Enhances Aidriven Operations with Strategic SOP

Against the backdrop of Alibaba.com's new AI search matching rules, this article provides a practical SOP for store operation. The core concept is to shift from a product-dumping mindset to building benchmark products and implementing refined operations. The SOP is divided into five phases: inventory cleanup, benchmark product creation, new product launch, daily operation, and trend iteration. It also offers a list of essential tools and an action plan to help merchants gain a competitive edge in the new era of AI-driven international trade.

01/15/2026 Customs Knowledge
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Kenya Customs Adopts Wcobacked Blended Learning for Training

Kenya Customs Adopts Wcobacked Blended Learning for Training

The World Customs Organization (WCO), through the WCO-ESA Project II, supports the Kenya Regional Training Centre (RTC) in adopting a blended learning approach to enhance the professional skills of customs officers. This involves integrating online and offline resources. The project includes establishing a national e-learning platform, training trainers, and piloting customs review courses. Blended learning is emerging as a new trend in customs training, contributing to global trade facilitation. This initiative aims to modernize training methods and improve the effectiveness of customs procedures.

01/07/2026 Customs Knowledge
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Air Freight Rates Drop Amid Ocean Shipping Recovery

Air Freight Rates Drop Amid Ocean Shipping Recovery

Impacted by the recovery of ocean freight, air cargo prices have significantly declined, prompting retailers to accelerate their shift to ocean shipping for cost reduction. The market is exhibiting a trend towards shorter-term contracts, placing pressure on industry profitability. However, new opportunities, such as cross-border e-commerce, persist. The market is expected to gradually stabilize in the future, but short-term challenges remain, requiring flexible strategies. The drop in air freight rates is primarily driven by retailers switching to ocean freight due to lower costs.

01/16/2026 Logistics Industry Insights
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