Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
Read More
Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
Read More
First “chifeng-manzhouli-europe” International Freight Train Launched, Boosting Foreign Trade Development

First “chifeng-manzhouli-europe” International Freight Train Launched, Boosting Foreign Trade Development

The first "Chimanou" international freight train set off from Chifeng on September 17, carrying 1,100 tons of lysine directly to Russia. The journey covers 9,000 kilometers, taking 10-12 days one way. By utilizing an efficient customs declaration model, companies can benefit from expedited clearance services, significantly improving foreign trade transportation efficiency and enhancing regional economic growth and international competitiveness.

09/18/2019 Logistics
Read More
Significant Improvement in Efficiency of Chongqing's China-europe Railway Express (yuxinou), Promoting Regional Logistics Development

Significant Improvement in Efficiency of Chongqing's China-europe Railway Express (yuxinou), Promoting Regional Logistics Development

The China-Europe Railway Express (Chongqing-Xinjiang-Europe) has reduced its transit time to 13 days, attracting participation from Southeast Asian and European countries and significantly improving regional logistics efficiency. This railway route facilitates faster transportation of goods from the Yangtze River Delta and Pearl River Delta to Europe via Chongqing, enhancing trade convenience. The Chongqing authorities plan to strengthen logistics infrastructure cooperation with countries along the route, expand sourcing regions, and develop modern logistics parks.

07/21/2025 Logistics
Read More
Shipping And Air Cargo Supply Shortage Makes China Europe Railway A Key Export Channel

Shipping And Air Cargo Supply Shortage Makes China Europe Railway A Key Export Channel

As the demand for shipping and air freight exceeds supply, the China-Europe Railway Express has become a vital export channel for foreign trade. The dispatch volume of the China-Europe Railway Express from Yiwu has significantly increased, leading to severe truck unloading queues and urgent bookings by foreign trade enterprises. Especially in the context of high shipping costs and uncertain timeliness, the advantages of the China-Europe Railway Express have become increasingly apparent, making logistics transportation a key focus for companies.

12/08/2024 Logistics Industry Insights
Read More
New Urumqizurich Freight Route Enhances Chinaeurope Trade

New Urumqizurich Freight Route Enhances Chinaeurope Trade

The successful maiden voyage of the Urumqi-Zurich cargo route marks a new addition to the "Air Silk Road" for China-Europe trade. Operating weekly with a stopover in Tashkent, this route provides a more efficient logistics channel for China-Europe trade, supporting the development of cross-border e-commerce, enhancing Urumqi's position as an international air cargo hub, and promoting mutually beneficial cooperation between China and Europe. This new route is expected to significantly boost trade efficiency and connectivity.

12/30/2025 Logistics
Read More
Zhengzhou To Europe Cargo Route Officially Launched Enhancing Logistics Efficiency In Central China

Zhengzhou To Europe Cargo Route Officially Launched Enhancing Logistics Efficiency In Central China

Zhengzhou Xinzheng International Airport recently launched a new freight route connecting Zhengzhou, Moscow, and Frankfurt, enhancing logistics links between Henan and Europe. On the inaugural flight, a total of 180 tons of import and export goods were transported. There are plans to increase flight frequency in the future to improve logistics efficiency in the central region and support regional economic development.

07/22/2025 Logistics
Read More
Amazon Officially Launches Air Cargo Business in Europe to Enhance Logistics Delivery Services

Amazon Officially Launches Air Cargo Business in Europe to Enhance Logistics Delivery Services

Amazon officially launched its air freight business in Europe, marking its first air transport project outside the United States. The new air cargo center is located at Leipzig/Halle Airport in Germany and boasts strong operating capabilities and extensive logistics options. This move aims to reduce dependence on courier companies while continually expanding freight capacity through its own air network. Amazon's air fleet has now reached 70 aircraft, signifying an important step in enhancing logistics delivery services.

07/22/2025 Logistics
Read More