Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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Global Shipping Times Vary by Region Study Finds

Global Shipping Times Vary by Region Study Finds

International express delivery time is affected by factors such as delivery channel, destination, and customs clearance efficiency, with significant regional variations. Commercial express is fast, while postal services are economical but slower; dedicated lines balance speed and price. Delivery to Europe and the US is stable, Southeast Asia is relatively fast, and the Middle East and South America are slower. Customs clearance and force majeure events also impact delivery time. Optimizing channel selection, declaration information, and shipping time, choosing reliable service providers, and purchasing insurance can improve delivery time.

01/15/2026 Logistics
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Chinese Ecommerce Brands Expand Global Market Reach

Chinese Ecommerce Brands Expand Global Market Reach

Chinese cross-border e-commerce sellers need to shift their focus from simply exporting products to building global brands. Accurate positioning and localization strategies are crucial. Consumers in markets like Europe and the US increasingly prefer brands with clear values. Brands must deeply understand their target markets and integrate local culture to gain consumer recognition. Only by doing so can they achieve success in overseas markets. This involves more than just translation; it requires adapting the brand message and product offerings to resonate with local tastes and preferences.

01/15/2026 Customs Knowledge
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Red Sea Crisis Fuels Global Shipping Supply Concerns

Red Sea Crisis Fuels Global Shipping Supply Concerns

The Red Sea crisis is causing shipping diversions, triggering a global supply chain reaction. Decreased container turnaround rates and increased panic buying in Europe and the US are contributing to potential container shortages. Currently, empty containers are stable in East and North China ports, with slight shortages of 40HC containers in some South China ports. Shipping companies and cargo owners need to monitor market dynamics, flexibly adjust transportation plans, and strengthen international cooperation to maintain global supply chain stability. The situation warrants close attention to mitigate potential disruptions.

01/16/2026 Logistics
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Tiktok Marketing Guide Boosts Crossborder Sales

Tiktok Marketing Guide Boosts Crossborder Sales

This article delves into the current state and development trends of TikTok in overseas markets, revealing its user base, competitive landscape, and growth potential in e-commerce and advertising in regions like Indonesia, the US, and Europe. It highlights the impact of policy regulations and technological innovation on cross-border operations. The article also forecasts TikTok's future diversified development directions and provides practical strategies for cross-border sellers, aiming to help them achieve business growth on the TikTok platform. This includes insights on navigating market-specific challenges and leveraging emerging features.

01/27/2026 Logistics Industry Insights
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Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Cross-border e-commerce platform policies are constantly changing, presenting both opportunities and challenges. With Amazon's European Spring Sale approaching, attention should be paid to warehousing, promotion submission deadlines, and compliance issues. AliExpress is promoting brand globalization and overseas consignment. Temu's market share is surging, making Spring Festival inventory preparation crucial. TikTok is adjusting its US operational strategy and expanding in Europe. eBay's fee increase requires careful cost management. EU trademark applications are at a record high, highlighting the growing importance of intellectual property protection. Staying informed and adaptable is key for success.

02/03/2026 Logistics Industry Insights
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Chinaeurope Rail Boosts Auto Exports Amid Freight Shift

Chinaeurope Rail Boosts Auto Exports Amid Freight Shift

900 domestically produced vehicles were transported to Europe via the China-Europe Railway Express, marking a new opportunity for Chinese automobile exports. The cooperation between China Trade Railway Transportation and Yuxinou, through refined operations and diversified services, effectively improves logistics efficiency and reduces costs, providing strong support for Chinese automobiles to "go global". The China-Europe Railway Express is becoming a new driving force for regional economic development, facilitating trade and strengthening economic ties between China and Europe. This efficient and cost-effective transportation solution is crucial for boosting China's automotive industry on the global stage.

02/05/2026 Logistics
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Yangpu Port Container Throughput Hits Record High Direct Route to Middle East Supports Local Economic Development

Yangpu Port Container Throughput Hits Record High Direct Route to Middle East Supports Local Economic Development

In the first half of this year, Yangpu Port's container throughput exceeded 1 million TEUs, setting a new historical record. The newly opened routes, especially the foreign trade line connecting to the Middle East, have significantly improved transportation efficiency and reduced costs for enterprises, providing strong support for the economic development of Hainan.

07/18/2024 Logistics
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