Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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Chinese Ecommerce Brands Expand Global Market Reach

Chinese Ecommerce Brands Expand Global Market Reach

Chinese cross-border e-commerce sellers need to shift their focus from simply exporting products to building global brands. Accurate positioning and localization strategies are crucial. Consumers in markets like Europe and the US increasingly prefer brands with clear values. Brands must deeply understand their target markets and integrate local culture to gain consumer recognition. Only by doing so can they achieve success in overseas markets. This involves more than just translation; it requires adapting the brand message and product offerings to resonate with local tastes and preferences.

01/15/2026 Customs Knowledge
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Tiktok Marketing Guide Boosts Crossborder Sales

Tiktok Marketing Guide Boosts Crossborder Sales

This article delves into the current state and development trends of TikTok in overseas markets, revealing its user base, competitive landscape, and growth potential in e-commerce and advertising in regions like Indonesia, the US, and Europe. It highlights the impact of policy regulations and technological innovation on cross-border operations. The article also forecasts TikTok's future diversified development directions and provides practical strategies for cross-border sellers, aiming to help them achieve business growth on the TikTok platform. This includes insights on navigating market-specific challenges and leveraging emerging features.

01/27/2026 Logistics Industry Insights
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Strategies to Optimize Costeffective International Air Freight

Strategies to Optimize Costeffective International Air Freight

This article delves into international air freight route selection strategies. By analyzing key airports, pricing, transit times, and cargo suitability for ten major routes, including those between China and the US, Europe, Japan, and South Korea, it offers practical techniques to reduce logistics costs and ensure on-time delivery. It emphasizes dynamically balancing cargo value and time sensitivity, utilizing multi-airport combinations to mitigate risks, and transforming air freight from a cost center into a profit driver. The article provides insights to optimize air freight strategies for businesses.

02/02/2026 Logistics
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Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Cross-border e-commerce platform policies are constantly changing, presenting both opportunities and challenges. With Amazon's European Spring Sale approaching, attention should be paid to warehousing, promotion submission deadlines, and compliance issues. AliExpress is promoting brand globalization and overseas consignment. Temu's market share is surging, making Spring Festival inventory preparation crucial. TikTok is adjusting its US operational strategy and expanding in Europe. eBay's fee increase requires careful cost management. EU trademark applications are at a record high, highlighting the growing importance of intellectual property protection. Staying informed and adaptable is key for success.

02/03/2026 Logistics Industry Insights
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Chinaeurope Rail Boosts Auto Exports Amid Freight Shift

Chinaeurope Rail Boosts Auto Exports Amid Freight Shift

900 domestically produced vehicles were transported to Europe via the China-Europe Railway Express, marking a new opportunity for Chinese automobile exports. The cooperation between China Trade Railway Transportation and Yuxinou, through refined operations and diversified services, effectively improves logistics efficiency and reduces costs, providing strong support for Chinese automobiles to "go global". The China-Europe Railway Express is becoming a new driving force for regional economic development, facilitating trade and strengthening economic ties between China and Europe. This efficient and cost-effective transportation solution is crucial for boosting China's automotive industry on the global stage.

02/05/2026 Logistics
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