Subaru Adapts to US Tariffs Shifts Toward Evs
Subaru faces a potential $2.5 billion tariff impact and is actively taking countermeasures. These include increasing US domestic production, optimizing the supply chain, adjusting the product structure, and re-evaluating investment plans. The goal is to mitigate the tariff effects and strive for at least 100 billion yen in operating profit. Simultaneously, Subaru is firmly advancing its electrification transformation, injecting new momentum into future development. The company is navigating the challenges posed by tariffs while focusing on long-term growth and sustainability in the North American market.
