Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Airlines Adopt Shopping Data for Dynamic Pricing in 2025

Airlines Adopt Shopping Data for Dynamic Pricing in 2025

Airlines are leveraging shopping data to implement dynamic pricing strategies and increase revenue. This approach allows for more flexible and responsive pricing based on real-time demand and customer behavior. However, this strategy presents challenges related to data security and operational complexity. Ensuring the privacy and protection of sensitive shopping data is crucial, as is managing the infrastructure and processes required for dynamic pricing models to function effectively. Successfully navigating these challenges is essential for airlines to fully realize the benefits of dynamic pricing.

04/07/2025 Logistics Industry Insights
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Hong Kong Transshipment Cuts Costs for French Luxury Shopping

Hong Kong Transshipment Cuts Costs for French Luxury Shopping

This article details the advantages and considerations of transshipping French goods via Hong Kong. It aims to help consumers understand how to leverage Hong Kong's favorable conditions to reduce shipping costs, shorten transit times, and successfully complete customs clearance. Furthermore, it addresses frequently asked questions about transshipment, empowering readers to easily embark on their French shopping journey. The guide covers practical tips for selecting a reliable transshipment service and navigating potential challenges, ensuring a smooth and cost-effective experience for international shoppers.

01/27/2026 Logistics
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Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

YouTube Shopping has officially launched in the Philippines, deepening its partnership with Shopee to cover six Southeast Asian countries. This reconstructs the 'content-to-consumption' link, bringing multiple values to consumers, creators, and brands. Creators can monetize through product tagging and brand collaborations, while brands can precisely reach their target audience. The Southeast Asian video commerce market possesses significant potential and is reshaping the regional retail landscape. This move aims to capitalize on the growing trend of online shopping through video content in the region.

01/27/2026 Logistics Industry Insights
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UK Online Shopping Safe Shipping Tips for China Buyers

UK Online Shopping Safe Shipping Tips for China Buyers

This article provides a detailed guide on shipping goods like bags and clothing purchased through UK personal shopping services back to China. It covers key aspects such as choosing a courier company, shipping methods, packaging and declaration, and tax payment. The article also addresses frequently asked questions, aiming to help readers complete their UK personal shopping process safely and efficiently. It offers practical advice for a smooth and successful import experience, minimizing potential issues with customs and delivery.

01/30/2026 Logistics
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Amazon Launches Video Verification to Boost Online Shopping Trust

Amazon Launches Video Verification to Boost Online Shopping Trust

Amazon's video inspection feature provides consumers with more authentic product information. By watching real-shot videos, customers can understand the product's appearance, functionality, and usage effects, reducing purchase risks and improving shopping satisfaction. This feature covers various product categories and is easy to use, making it an important measure for creating a worry-free shopping experience. It allows potential buyers to see the actual product before committing to a purchase, building trust and confidence in their buying decisions.

02/02/2026 Logistics Encyclopedia
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Guide to Online Shopping and Shipping in Czech Republic

Guide to Online Shopping and Shipping in Czech Republic

This article provides a detailed interpretation of the core functions of the Czech Republic sea freight line website, including product search, parcel forwarding services, freight calculation, customs clearance services, logistics tracking, and online customer service. It aims to help overseas shopping enthusiasts more conveniently purchase Czech goods and enjoy an efficient and worry-free Taobao experience. The guide highlights key features to facilitate a smooth and cost-effective shipping process from the Czech Republic.

02/03/2026 Logistics
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Japan Ecommerce Mentorship Aims to Boost Yahoo Shopping Sellers

Japan Ecommerce Mentorship Aims to Boost Yahoo Shopping Sellers

This article delves into the crucial aspects of operating a cross-border e-commerce business on Yahoo! Japan. It explores the coaching services offered by "Eason," designed to help sellers efficiently expand into the Japanese market. The content covers one-on-one guidance, advertising strategies, practical operations, product selection, product listing, and shipping guidance. It also briefly outlines operational knowledge relevant to other cross-border e-commerce platforms. The aim is to provide a comprehensive overview for sellers looking to succeed on Yahoo! Japan with expert support.

02/05/2026 Logistics Industry Insights
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JD Logistics Boosts Hainan Dutyfree Shopping with Enhanced Services

JD Logistics Boosts Hainan Dutyfree Shopping with Enhanced Services

JD Logistics launched a full-scenario logistics service for offshore duty-free goods, covering warehousing, transportation, and express delivery. It continues to increase investment in Hainan, building a two-way domestic and international logistics system to support the Hainan Free Trade Port in creating an efficient, safe, and compliant offshore duty-free logistics system. This initiative aims to promote high-quality regional economic development by optimizing the supply chain and enhancing the overall shopping experience for consumers.

02/05/2026 Logistics
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