Amazon Ad Bids Strategies to Boost ROI Cut Waste

Amazon Ad Bids Strategies to Boost ROI Cut Waste

This article provides an in-depth analysis of bidding strategies for Amazon Advertising, covering both Sponsored Brands and Sponsored Products. It details various strategies including automatic bidding, custom bid adjustments, and keyword bidding, along with tips for adjusting bids by placement. The aim is to help sellers optimize their ad campaigns, eliminate wasted ad spend, and precisely improve their ROI. This guide offers practical insights for maximizing advertising effectiveness and achieving better performance on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Guide to Managing Douyin Shop Deposits for Ecommerce Sellers

Guide to Managing Douyin Shop Deposits for Ecommerce Sellers

This article comprehensively analyzes TikTok Shop security deposits, covering the latest standards for both TikTok Shop and creator deposits, payment methods, the impact of insufficient deposits, and a detailed refund process. It helps you clearly understand the deposit rules, avoid operational risks, and smoothly conduct your TikTok e-commerce business. This includes understanding the different types of deposits, how to pay them, and what happens if you don't have enough. The guide also explains how to get your deposit back when you're done.

01/04/2026 Logistics Encyclopedia
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Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
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Amazon Germany Requires WEEE Compliance to Avoid Product Delistings

Amazon Germany Requires WEEE Compliance to Avoid Product Delistings

This article provides a detailed explanation of the WEEE registration number upload process on Amazon Germany. It addresses the compliance challenges faced by sellers, offering a clear operational guide and answers to frequently asked questions. The aim is to help sellers avoid product removal risks due to WEEE issues and ensure compliant operations in the German market. The guide covers the necessary steps for uploading the registration number and provides troubleshooting tips for common errors, ultimately helping sellers maintain a smooth and compliant presence on Amazon Germany.

01/04/2026 Logistics
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Amazon Cuts Jobs to Boost Efficiency Amid Ecommerce Slowdown

Amazon Cuts Jobs to Boost Efficiency Amid Ecommerce Slowdown

Amazon's layoff of 18,000 employees surprisingly led to a stock price rebound, revealing market optimism regarding the company's cost-cutting and efficiency improvement efforts. A comparison of severance packages offered domestically and internationally highlights Amazon's generosity. This wave of layoffs serves as a warning to the cross-border e-commerce industry, urging businesses to enhance their competitiveness and proactively navigate the economic downturn. Companies must focus on efficiency and sustainable growth to weather the 'winter' and emerge stronger.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to FIFO Vs Weighted Average Costs

Amazon Sellers Guide to FIFO Vs Weighted Average Costs

This article delves into the challenges Amazon sellers face in cost accounting. It compares the advantages and disadvantages of three methods: FIFO (First-In, First-Out), weighted-average, and moving weighted-average. Practical advice is provided to help sellers choose the most suitable cost accounting strategy for their specific business needs. By optimizing cost accounting, sellers can improve operational efficiency and profitability on the Amazon platform. The analysis focuses on practical application and offers actionable insights for immediate implementation.

01/04/2026 Logistics Encyclopedia
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Douyin Shops Adopt Proven Strategies to Boost Sales Retention

Douyin Shops Adopt Proven Strategies to Boost Sales Retention

Facing frequent zeroing of sales in your TikTok Shop? This article delves into four key factors: titles, SKUs, pricing, and transaction channels. It provides optimization strategies to help merchants overcome difficulties and achieve steady shop growth. Pay attention to shop decoration, customer service, and after-sales service to enhance sales activation effects and boost overall performance. Learn how to avoid sales reset and create a sustainable business on the TikTok platform.

01/04/2026 Logistics Industry Insights
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Walmart Fulfillment Service Offers Six Key Benefits to Sellers

Walmart Fulfillment Service Offers Six Key Benefits to Sellers

Walmart Fulfillment Services (WFS) provides sellers with convenient logistics solutions. By offering features like the '2-Day Delivery' badge, return services, improved search ranking, reduced shipping costs, customer support, and Walmart+ member benefits, WFS helps sellers streamline operations, reduce costs, improve customer satisfaction, and increase sales. Join WFS and tap into the Walmart marketplace potential.

01/04/2026 Logistics
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Amazon Sellers Advised to Prep Inventory for Prime Day

Amazon Sellers Advised to Prep Inventory for Prime Day

Amazon has updated its FBA automated removal policy, aiming to clear out long-term stagnant inventory and make room for Prime Day. Sellers need to pay attention to aged and excess inventory, choosing to return or liquidate it promptly, and check their automated removal settings to avoid losses. This adjustment reflects Amazon's goal of prioritizing logistics efficiency. Sellers should optimize their inventory management and prepare for Prime Day by proactively managing their FBA stock to avoid unnecessary removal fees and ensure sufficient space for fast-selling items.

01/04/2026 Logistics
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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