Many new merchants on Douyin face a common challenge: despite investing significant effort in driving sales, their transaction records keep getting reset. Sales activation is crucial for store vitality, product weight improvement, and gaining platform recommendations, yet numerous merchants find themselves trapped in a frustrating cycle of product selection, sales activation, and data clearance.
Title Optimization: Differentiation Matters
Product titles serve as the primary gateway for customer engagement. Generic titles with low-search-volume keywords or excessive similarity to competitors' listings significantly reduce visibility. Merchants should utilize Douyin's built-in "Product Search Diagnosis" tool, which provides tailored keyword suggestions based on store positioning and product descriptions. These curated keywords enhance search rankings when properly incorporated into titles while maintaining distinctiveness from competitors.
SKU Customization: Avoid Homogeneity
The platform currently suffers from widespread SKU duplication, with many merchants directly copying product listings from other stores. This practice undermines brand identity and competitive advantage. For sourced products, thorough SKU modification is essential. Consider distinctive variations in:
- Product attributes and specifications
- Color options and size variations
- Unique packaging or bundled offers
Strategic Pricing: Balancing Profit and Conversion
Pricing directly impacts conversion rates and sales sustainability. Excessively low prices may attract temporary traffic but violate platform policies against ultra-cheap products, while premium pricing suppresses conversion. Recommended pricing tiers include:
- Products under ¥5 cost: Price at ¥8.9-9.9
- Products under ¥8 cost: Price at ¥14.9-19.9
- Products ¥8-13 cost: Price at ¥19.9-25.8
These ranges should be adjusted based on product differentiation, market conditions, and competitor analysis. A basic formula suggests doubling the wholesale price, then fine-tuning according to product positioning and commission structures.
Sales Channel Analysis: Optimizing Activation Methods
Various sales activation approaches exist, including:
- Private community promotions
- Influencer collaborations
- Search-driven purchases
- Social sharing conversions
Merchants should analyze seven-day sales data to identify primary conversion channels. Influencer partnerships often prove most effective, offering stable traffic without reset risks when collaborating with relevant, audience-matched content creators.
Additional optimization strategies include:
- Professional storefront design to enhance user experience
- Responsive customer service to address purchasing concerns
- Comprehensive after-sales support to build trust and repeat business
By implementing these product and methodology optimizations, merchants can establish sustainable sales growth while avoiding frustrating data resets on the platform.