Global Trade Firms Boost SEO with Enhanced User Experience

Global Trade Firms Boost SEO with Enhanced User Experience

This article delves into how foreign trade enterprises can lay the groundwork for SEO success by optimizing user experience and website structure. It emphasizes key elements such as HTTPS encryption, mobile-friendliness, clear website navigation, and internal linking. The aim is to help businesses improve their search engine rankings and attract more potential customers. By focusing on these aspects, companies can create a website that is both user-friendly and search engine-optimized, leading to increased visibility and business growth.

12/31/2025 Logistics Encyclopedia
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Amazon Struggles in UK Plans Strategic Overhaul

Amazon Struggles in UK Plans Strategic Overhaul

Amazon's UK market is undergoing business restructuring, including subleasing warehouses, layoffs, and store closures, to address losses and stalled growth. Macroeconomic headwinds, Prime member attrition, low consumer loyalty, and strained labor relations are key challenges. To reverse the decline and secure future opportunities, Amazon needs to enhance user experience, expand product categories, strengthen localized operations, and improve labor relations. The company faces a complex situation requiring strategic adjustments for long-term success in the competitive UK market.

01/06/2026 Logistics Industry Insights
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Xiaohongshu Struggles With Profitability Amid Content Crackdown

Xiaohongshu Struggles With Profitability Amid Content Crackdown

Xiaohongshu faces multiple challenges including content ecosystem imbalance, account suspension controversies, and intense e-commerce competition. Its profit model, heavily reliant on advertising, leads to fake endorsements and a decline in user experience. To break through, Xiaohongshu needs to rebuild trust, strengthen content moderation, differentiate itself from competitors, and learn from overseas market experiences to regulate market order. This involves addressing issues of authenticity and ensuring a more balanced and reliable platform for users and businesses alike.

01/06/2026 Logistics Industry Insights
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Ecommerce SEO The Role of Link Building Explained

Ecommerce SEO The Role of Link Building Explained

This article delves into the pros and cons of friendship links in SEO for foreign trade independent websites. Friendship links are a double-edged sword, capable of accelerating the sandbox period and breaking through ranking bottlenecks, but also carrying the risk of ranking decline. Therefore, selecting high-quality link partners, regular checks, controlled quantity, and diversified link sources are key to mitigating risks. Friendship links are only part of SEO; content optimization and user experience are equally important for overall success.

01/04/2026 Logistics Encyclopedia
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Shipping Freight Rates Plummet Analysis of Factors and Future Trends

Shipping Freight Rates Plummet Analysis of Factors and Future Trends

Recently, shipping freight rates have continued to decline due to the increase in capacity, particularly on transoceanic routes to Europe and America, where the drop is significant. Affected by market conditions and intensified competition, freight rates are expected to continue decreasing, although the extent of the decline will lessen. Future capacity deliveries will further influence market fluctuations.

07/23/2024 Logistics Industry Insights
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US Imports Drop for Third Month Signaling Global Trade Slowdown

US Imports Drop for Third Month Signaling Global Trade Slowdown

November US container imports decreased by 3.2% year-over-year, marking the third consecutive month of decline and falling below October's figures. This data potentially indicates cooling US consumer demand and global economic uncertainty. As a global trade indicator, the continued decline may signal challenges for the global economy, warranting close attention. The decreasing import volume suggests a weakening economic outlook and could foreshadow broader economic difficulties ahead.

01/07/2026 Logistics
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Container Freight Rate Surge And BDI Decline A Comparative Analysis Of Foreign Trade Recovery And Market Structure

Container Freight Rate Surge And BDI Decline A Comparative Analysis Of Foreign Trade Recovery And Market Structure

This article analyzes the underlying reasons for the sharp rise in container shipping prices alongside the continuous decline of the Baltic Dry Index (BDI) in the bulk cargo market. It points out that the container shipping market is thriving due to the recovery of foreign trade, while the bulk cargo market is in decline due to weak steel demand, revealing the opposition and mutual influence between the two in the context of economic reality.

07/24/2025 Logistics
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Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Long Beach Port Cargo Declines Amid Economic Headwinds

Long Beach Port Cargo Declines Amid Economic Headwinds

The Port of Long Beach reported a 15.4% year-over-year decline in cargo volume for August, marking the 11th consecutive month of decrease. This is attributed to shifting consumer spending, inventory glut, a global economic downturn, and increased competition. The port is addressing these challenges through infrastructure upgrades, digital transformation, and diversification efforts, aiming to enhance efficiency and competitiveness. The throughput decline may lead to lower freight rates, shorter delivery times, and optimized inventory management.

01/16/2026 Logistics
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