Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.
This document provides a comprehensive self-service guide for Daxu cross-border users, covering modules such as account management, points rules, content publishing, activity management, and cross-border articles. It aims to help users quickly locate problems, efficiently solve difficulties, and improve the operational efficiency of cross-border e-commerce. The guide offers practical instructions and solutions to common issues, empowering users to manage their accounts and activities independently and effectively within the Daxu platform.
How can cross-border e-commerce leverage World Cup marketing to ignite traffic? This article delves into opportunities in the Middle East market, crafting high-quality content, avoiding intellectual property risks, creating a strong marketing atmosphere, and implementing refined operational strategies. It aims to help cross-border e-commerce businesses succeed in the peak season at the end of the year by capitalizing on the World Cup's global reach and engagement.
This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.
Ozon's Black Friday report reveals a significant surge in demand for Chinese goods in Russia. Order volume and sales of Chinese products increased by over 500%, GMV more than doubled, and the number of consumers purchasing Chinese goods grew nearly 3.5 times. The demand for Chinese products is expanding nationwide, with high-value, cost-effective items being particularly popular. Chinese sellers should seize this opportunity by improving product quality, optimizing supply chains, strengthening brand building, and actively embracing digital transformation to capitalize on the growing Russian market.
This paper analyzes jeans traffic data from Amazon to provide insights into gender-specific consumption behaviors, seasonal trends, traffic sources, and internal search keywords. The analysis aims to offer data-driven marketing strategies for sellers, helping them increase jeans sales. The study delves into the nuances of customer preferences and search patterns, enabling sellers to optimize their product listings and marketing campaigns for maximum impact. Ultimately, this research empowers sellers to make informed decisions and improve their overall performance within the competitive jeans market.
Data from the China Chamber of Commerce for Import and Export of Textiles shows that China's textile and apparel trade increased by 2.3% year-on-year in the first quarter, with stable exports. Despite facing challenges from slowing external demand, the recovery of the domestic economy, increased business confidence, and the development of new business models such as cross-border e-commerce are creating opportunities for textile and apparel export companies. Businesses need to accelerate transformation and upgrading, optimize supply chains, and embrace digitalization to meet challenges and achieve sustainable development.
