Directtoconsumer Strategies Transform Crossborder Gift Sales
Cross-border e-commerce gift sellers are facing new opportunities. The DTC (Direct-to-Consumer) model allows sellers to break free from platform constraints, directly reach consumers, and achieve higher profits and stronger repurchase rates. Personalized demands are driving market growth, making refined operations and differentiated products key to success. The 2026 Shanghai International Gifts & Home Products Expo will provide more cooperation opportunities.
