Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Google Ads Boost Crossborder Ecommerce Growth

Google Ads Boost Crossborder Ecommerce Growth

This article provides an in-depth analysis of Google Ads' principles, value, and optimization strategies. It offers practical guidance for cross-border e-commerce sellers looking to leverage Google Ads to enhance brand visibility, precisely target customers, and achieve performance growth in the global market. By mastering these strategies, cross-border e-commerce sellers can stand out in a highly competitive landscape. The article details key elements for successful Google Ads campaigns tailored for international markets, empowering sellers to maximize ROI and drive conversions.

01/23/2026 Logistics Encyclopedia
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US Home Goods Sector Faces Rising Costs Due to Tariffs

US Home Goods Sector Faces Rising Costs Due to Tariffs

US tariff policies have triggered significant disruptions in the American home furnishings industry, forcing companies to confront soaring costs and urgent procurement needs. Chinese enterprises are actively transforming, exploring new avenues such as digital factories and green certifications. The tariff war is reshaping the global supply chain's value distribution, creating uncertainty that demands flexible responses from businesses. Companies need to adapt to the changing landscape by diversifying sourcing, improving efficiency, and investing in innovation to mitigate the impact of tariffs and maintain competitiveness in the global market.

01/23/2026 Logistics Industry Insights
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Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

This article analyzes the value of overseas social media customer acquisition training courses, emphasizing that success in foreign trade relies on long-term accumulation and practical experience. By comparing crash courses with real-world experience, it highlights the importance of continuous investment. The article also showcases the company's achievements over the past five years and concludes with an invitation to participate in an AI-powered foreign trade sharing session. It underscores that sustainable growth in foreign trade requires dedication and consistent effort beyond short-term training programs.

01/23/2026 Logistics Industry Insights
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ISAGO Certification Enhances Ground Handling Safety and Efficiency

ISAGO Certification Enhances Ground Handling Safety and Efficiency

This article provides an in-depth analysis of IATA's ISAGO certification, aiming to help ground handling service providers understand its value and prepare for a successful audit. It covers ISAGO standard interpretation, detailed certification processes, key audit preparation points, safety management system construction, a detailed explanation of each GOSM chapter, and post-audit improvement measures. Through this learning, companies can improve operational efficiency, reduce safety risks, and enhance market competitiveness. It serves as a practical guide to navigating the complexities of ISAGO compliance and achieving operational excellence.

01/20/2026 Logistics Encyclopedia
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Mobile Tech Enhances Logistics Efficiency Reshapes Supply Chains

Mobile Tech Enhances Logistics Efficiency Reshapes Supply Chains

This paper delves into how mobile technology drives the upgrade and transformation of logistics management. It elaborates on the application value of mobile technology in various links of the supply chain by optimizing the logistics of large and sensitive goods, empowering last-mile delivery, and improving warehouse operation efficiency. The study emphasizes the importance of data-driven real-time insights and precise decision-making, as well as investment and integration. It provides a reference for enterprises to win future competition in the mobile technology "arms race".

01/20/2026 Logistics
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Safetyis Demonstrations Showcase Potential in Security Industry

Safetyis Demonstrations Showcase Potential in Security Industry

This paper introduces how to comprehensively evaluate the functionality of a Safety Information System (SafetyIS) through an in-depth demonstration, analyzing its value in practical applications. The demonstration should cover modules such as risk assessment, incident management, compliance checks, data analysis, and reporting, highlighting the system's customizability. Before the demonstration, enterprises should clearly define their requirements and actively ask questions. A comprehensive evaluation should be conducted after the demonstration to facilitate informed decision-making. This approach ensures the SafetyIS effectively addresses the organization's specific safety needs.

01/20/2026 Logistics
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Warehouse Robotics Gain Traction Amid Labor Shortages

Warehouse Robotics Gain Traction Amid Labor Shortages

This article provides an in-depth analysis of the current state of warehouse logistics robot applications. Based on an industry survey, it reveals the opportunities and challenges companies face when adopting robotic technologies. The survey results show a divergence in the market regarding the perceived value of robotics, but early adopters generally realized a return on investment and plan to expand their use. The article also explores the driving factors behind robot adoption, key use cases, and different business models, providing a reference for enterprise decision-making.

01/20/2026 Logistics Industry Insights
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URBX Aviation Launches Iatacertified Training Programs

URBX Aviation Launches Iatacertified Training Programs

This article provides an in-depth analysis of URBX Flight and Aviation Academy's IATA-certified curriculum, covering various areas such as aviation customer service, airport operations, ground handling, aviation safety, and cargo transportation. By detailing the objectives, content, target audience, and value of each course, the aim is to provide readers with a comprehensive understanding of URBX Academy's training programs and their role in career development within the aviation industry. This analysis highlights the benefits of IATA certification for professionals seeking advancement in these fields.

01/20/2026 Airlines
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Perus San Nicolas Airport Adopts RIM SPLN Codes

Perus San Nicolas Airport Adopts RIM SPLN Codes

This article provides a detailed analysis of the IATA code (RIM) and ICAO code (SPLN) for San Nicolas Airport in Peru, along with its geographical coordinates. From a data analyst's perspective, it explains the application value of airport codes in areas such as flight traffic analysis, route network optimization, risk assessment, and market research. The aim is to help readers better understand and apply airport codes effectively in various contexts within the aviation industry. This includes utilizing the codes for efficient data processing and strategic decision-making.

01/20/2026 Airport Codes
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