Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Optimize Ads with Automated Tools

Amazon Sellers Optimize Ads with Automated Tools

This article provides an in-depth analysis of sophisticated operational techniques for Amazon Automatic Ads. It offers practical advice on optimizing Click-Through Rate (CTR), Conversion Rate, and ACoS. Furthermore, it explores the synergistic use of automatic and manual campaigns. The aim is to empower sellers to efficiently tap into the blue ocean of traffic, improve advertising performance, and achieve profitable growth by leveraging data-driven insights and strategic adjustments.

12/30/2025 Customs Knowledge
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Ecommerce Firms Cut Perks Amid Crossborder Industry Downturn

Ecommerce Firms Cut Perks Amid Crossborder Industry Downturn

The cross-border e-commerce industry is facing a winter, with layoffs, salary reductions, and benefit cuts becoming widespread. This article reveals the current state of the industry, using a well-known cross-border e-commerce company in Guangzhou as an example to analyze the impact of its salary adjustments. It also explores how companies and individuals can cope with the challenges and strive for survival and development amidst industry changes.

12/30/2025 Logistics Industry Insights
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Shipping Industry Faces Turbulence in 2025 Outlook

Shipping Industry Faces Turbulence in 2025 Outlook

The maritime market faced turbulence in 2024, with challenges and opportunities ahead in 2025. Factors like a global economic slowdown, tariff policy changes, shipping alliance adjustments, stricter environmental regulations, and geopolitical risks are intertwined. To navigate this complex market, companies need to diversify their supply chains, strengthen risk management, embrace digitalization, enhance collaboration, and focus on sustainability. These strategies are crucial for finding direction and success amidst the ongoing market volatility.

12/30/2025 Logistics Industry Insights
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UPS Raises Rates to Boost Logistics Services

UPS Raises Rates to Boost Logistics Services

UPS has announced optimizations to its ground, air, and international service rates, with an average increase of 6.9%, along with adjustments to surcharges. This move aims to support UPS's ongoing expansion and service capability enhancements, providing customers with a superior logistics experience and helping businesses grow efficiently in the global market. UPS is committed to building a smart, efficient, and green logistics ecosystem, working with businesses to create a shared future.

01/16/2026 Logistics
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Amazon Sellers Shift to Temu Amid Fee Increases

Amazon Sellers Shift to Temu Amid Fee Increases

Amazon announced a new round of fee adjustments, with rising logistics costs causing dissatisfaction among sellers. Facing the 'fourth consecutive price increase,' some sellers are considering switching to platforms like Temu to seek new development opportunities. This price hike may accelerate the reshuffling and transformation of the cross-border e-commerce industry. Sellers are looking for alternatives to mitigate the impact of increased costs and maintain profitability in a competitive market.

01/16/2026 Logistics
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US Container Imports Fluctuate Amid Rising Trade Tensions

US Container Imports Fluctuate Amid Rising Trade Tensions

Descartes reported a slight month-over-month increase in US container imports in June, but a year-over-year decrease. China's import share continued to decline, while Southeast Asia experienced strong growth. West Coast ports rebounded, while East Coast ports faced pressure. Key factors include adjustments in US-China trade relations, supply chain reshaping, and importers' diversified sourcing strategies. Amid trade policy uncertainties, US importers are navigating ongoing supply chain challenges.

01/15/2026 Logistics
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Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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Amazon Cuts FBA Storage Limits for European Sellers

Amazon Cuts FBA Storage Limits for European Sellers

Amazon's European FBA policies are tightening, with significantly reduced inventory limits and a higher IPI threshold, presenting numerous challenges for sellers. This article analyzes the impact of these policy changes, explores strategies for sellers to adapt, and offers recommendations for improving IPI scores and optimizing inventory management. The goal is to help sellers navigate the evolving Amazon landscape and find ways to survive and thrive amidst these policy adjustments.

01/19/2026 Logistics
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CEVA Logistics Grows Strategically Despite Market Challenges

CEVA Logistics Grows Strategically Despite Market Challenges

CEVA Logistics reported a 8.9% year-over-year decrease in Q1 revenue, but EBITDA increased by 7.3%. The company strengthened its financial position through capital structure adjustments. Contract Logistics performed strongly, offsetting the decline in the Freight Management division. CEVA Logistics is actively addressing market challenges by optimizing operational efficiency, expanding into emerging markets, and strengthening customer partnerships. The company remains committed to being a global supply chain optimizer.

01/20/2026 Logistics
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