Amazons Transparency Program Cuts Counterfeits Effectively

Amazons Transparency Program Cuts Counterfeits Effectively

Amazon's Transparency Program combats counterfeit products by assigning unique "Transparency codes" to items, enabling brands and consumers to verify authenticity. Registered brands apply these codes to their products, which can be scanned and verified by Amazon fulfillment centers and consumers. While the program incurs costs, it effectively protects brand reputation and consumer rights, serving as a crucial anti-counterfeiting measure. It provides a traceability system that ensures product authenticity throughout the supply chain, fostering trust and preventing the sale of fake goods.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

This article reveals a case where an Amazon seller's complaint against counterfeiters backfired, resulting in their account being restricted. It analyzes the reasons for the locked brand reporting function and provides recovery methods. Furthermore, it highlights the Amazon Transparency Program, emphasizing its effectiveness in brand protection. The article details the eligibility requirements and advantages of joining the program, offering practical advice for sellers to safeguard their brand on Amazon. The program helps to prevent counterfeiting and ensures customers receive genuine products.

12/30/2025 Customs Knowledge
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WIPO Initiative Promotes Gender Equality in Innovation

WIPO Initiative Promotes Gender Equality in Innovation

World Intellectual Property Day focuses on women's innovation. The WCO calls on customs administrations to strengthen intellectual property protection and empower female entrepreneurs. By raising IP awareness, enhancing customs control, and promoting international cooperation, a fair innovation environment can be created for female creators. This collaborative effort paves the way for a future driven by women's innovation. The initiative aims to support female innovators by combating counterfeiting and piracy, ensuring their creations are protected and valued, ultimately fostering economic growth and societal advancement.

01/22/2026 Customs Knowledge
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Global Alliance Strengthens Intellectual Property Protections

Global Alliance Strengthens Intellectual Property Protections

The 8th WCO Right Holders Consultation Group Meeting brought together global stakeholders to focus on maritime container supervision, intellectual property protection during the pandemic, and public-private partnerships. Right holders shared their experiences, and the WCO committed to strengthening international cooperation, improving laws and regulations, and raising public awareness to jointly build a new line of defense for intellectual property protection. The meeting highlighted the importance of collaboration and innovation in combating counterfeiting and piracy in an increasingly complex global environment.

01/22/2026 Customs Knowledge
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Crossborder Ecommerce Firm Hai Xiang Tackles Global Compliance

Crossborder Ecommerce Firm Hai Xiang Tackles Global Compliance

Hai Elephant Cross-border is a professional service provider for cross-border e-commerce, offering comprehensive legal services including rights protection against counterfeiting, account appeals, and intellectual property management. We have successfully served over 10,000 businesses. Committed to empowering cross-border e-commerce businesses to operate in compliance, we help you confidently expand into the global market. Our expertise ensures your business adheres to regulations, mitigates risks, and protects your brand, enabling sustainable growth and success in the competitive international marketplace.

01/20/2026 Logistics Industry Insights
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WCO Boosts Anticounterfeit Efforts with Rights Holders

WCO Boosts Anticounterfeit Efforts with Rights Holders

The World Customs Organization (WCO) convened another meeting of the Global Congress on Combating Trafficking in Counterfeit and Pirated Goods (GCTD), aiming to strengthen communication between rights holders and customs authorities to combat counterfeit goods. The outcomes of this meeting will directly influence the work of the WCO's Anti-Counterfeiting and Piracy (CAP) Group, providing crucial support for global intellectual property protection. This collaboration is essential for effectively addressing the challenges posed by the trade in fake and pirated products.

01/26/2026 Customs Knowledge
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Smart Supply Chains Boost Efficiency with Iot NFC Tags

Smart Supply Chains Boost Efficiency with Iot NFC Tags

This paper explores how IoT technologies, specifically temperature-sensing smart tags and NFC tags, can transform products into intelligent communication platforms, optimizing the supply chain. It highlights the advantages of IoT in product tracking, anti-counterfeiting traceability, accurate forecasting, customer interaction, and cold chain monitoring. The paper also provides recommendations for deploying IoT solutions, aiming to help businesses embrace the era of smart supply chains. By leveraging these technologies, companies can improve efficiency, transparency, and responsiveness throughout their entire supply network.

01/29/2026 Logistics Industry Insights
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Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Viahart Founder Empowers Ecommerce Firms Amid IP Disputes

Molson Hart, founder of educational toy brand Viahart, suffered from counterfeiting. He later founded Edison Litigation Funding, helping e-commerce businesses protect their rights. Edison covers litigation costs and shares the compensation, also providing SaaS reports to monitor infringements. Hart emphasizes brand naming, photo copyright, and product innovation, believing IP protection is the cornerstone of survival for e-commerce businesses. He advocates for proactive measures and highlights the importance of protecting one's brand and original creations in the competitive online marketplace.

02/03/2026 Logistics Industry Insights
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Chinese Ecommerce Sellers Confront US Trademark Challenges

Chinese Ecommerce Sellers Confront US Trademark Challenges

Chinese cross-border e-commerce sellers are increasingly applying for US trademarks. However, the risk of "problematic trademarks" cannot be ignored. This article reveals the chaos of trademark counterfeiting and provides practical advice for sellers to avoid these risks, ultimately helping brands succeed in overseas markets. It highlights the importance of due diligence and proper trademark registration to protect intellectual property and ensure a smooth entry into the US market. Addressing these issues is crucial for sustainable growth and building a reputable brand presence.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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