Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Bruko Toys successfully listed on the Hong Kong Stock Exchange, with a market value exceeding HKD 25 billion. Its rise is inseparable from the support of well-known IPs such as "Ultraman." However, over-reliance on IP licensing also brings potential risks. Meanwhile, China's trendy toy industry is ushering in "going global" opportunities. Cross-border sellers should understand market demands, accurately position themselves, and create products that fit consumer preferences to achieve sustainable development.

01/26/2026 Logistics Industry Insights
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Latin America Boosts Customs Valuation Skills in Guatemala Summit

Latin America Boosts Customs Valuation Skills in Guatemala Summit

The inaugural Regional Certification Workshop for Spanish-speaking Customs Valuation Experts was successfully held in Guatemala. It brought together customs officials from various countries to enhance their professional skills and certify them as expert trainers. The workshop established a regional expert working group to review and update WCO training materials, promoting experience exchange and knowledge sharing within the region. This initiative injects new vitality into the field of customs valuation in the Americas and the Caribbean.

02/02/2026 Customs Knowledge
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WCO Issues Guidance on Customs Valuation and Transfer Pricing

WCO Issues Guidance on Customs Valuation and Transfer Pricing

The World Customs Organization (WCO) guide aims to harmonize customs valuation and transfer pricing, addressing the challenges posed by related-party transactions. It draws on practical experiences from various countries. The guide seeks to provide clarity and promote consistent application of valuation principles in the context of international trade, especially when dealing with multinational enterprises and their internal pricing policies. This harmonization effort is crucial for ensuring fair revenue collection and preventing trade distortions arising from discrepancies between customs valuation and transfer pricing methodologies.

02/02/2026 Customs Knowledge
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Streaming Giants Grapple With Valuation Woes As Hits Fade

Streaming Giants Grapple With Valuation Woes As Hits Fade

This article analyzes the stock price surge of Mango Excellent Media driven by the hit show 'Sisters Who Make Waves,' arguing that a single blockbuster is insufficient to sustain long-term platform value. It compares the valuation differences of video platforms in the Chinese and American capital markets. The article also explores three models for long-form video platforms (content, platform, and ecosystem) and their future development trends, suggesting that cross-industry competition and media convergence will become the new normal in the industry.

02/11/2026 Logistics Industry Insights
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Cameroon Boosts Trade with WCO Customs Reform

Cameroon Boosts Trade with WCO Customs Reform

The World Customs Organization (WCO) conducted a diagnostic assessment of Cameroon's customs valuation control system to enhance trade efficiency and compliance. Through in-depth discussions with customs officials and business representatives, the WCO proposed recommendations to strengthen valuation capacity, optimize processes, and enhance information sharing. These efforts aim to help Cameroon better implement the WTO Valuation Agreement, promote trade facilitation, and foster economic growth. The assessment focuses on improving customs valuation practices to streamline trade procedures and ensure fair revenue collection.

01/05/2026 Customs Knowledge
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Rwanda Boosts Trade with Wcobacked Customs Upgrade

Rwanda Boosts Trade with Wcobacked Customs Upgrade

The WCO held a customs valuation workshop in Rwanda to enhance the capabilities of tax authority officials. The workshop covered topics such as the WTO Valuation Agreement and transfer pricing. The initiative aims to promote trade development by improving understanding and application of customs valuation principles, ultimately facilitating smoother and more efficient trade processes for Rwanda.

01/08/2026 Customs Knowledge
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Guide to Customs Compliance on Royalties and License Fees

Guide to Customs Compliance on Royalties and License Fees

The World Customs Organization has released new advisory opinions focusing on key customs valuation issues such as royalties, license fees, and trademark usage. The opinions clarify that royalty income tax should be included in customs valuation, emphasize that valuation of goods with own trademarks requires case-by-case analysis, and explain the principles for handling mixed royalties. Businesses should thoroughly understand the regulations, meticulously record transaction information, and consult with professionals to ensure customs valuation compliance. This helps avoid potential penalties and ensures accurate import/export declarations.

01/30/2026 Customs Knowledge
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Customs Rules on Franchise Fees Complicate Import Pricing

Customs Rules on Franchise Fees Complicate Import Pricing

This article analyzes whether franchise fees should be included in the customs valuation of imported goods. According to the Customs Valuation Agreement, only fees related to the imported goods themselves should be included. Case studies suggest that if the imported goods do not inherently contain intellectual property, and the franchise fees primarily cover branding and operational systems, they should not be included in the customs valuation. Businesses need to conduct data analysis, clearly define the terms of the agreement, and seek professional advice to ensure accurate valuation and compliance.

01/30/2026 Customs Knowledge
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Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

To mitigate risks associated with air cargo, shippers can adopt a dual-protection strategy: purchasing air transport insurance and declaring the value of the goods. Insurance transfers risk to the insurance company through compensation. Declared value carriage ensures the carrier assumes full liability for compensation based on the pre-declared value. This combination maximizes the shipper's protection and safeguards their interests against potential losses or damages during air transportation.

09/26/2025 Logistics Encyclopedia
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