Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge With Advanced US Marketing Tactics

Ebay Sellers Gain Edge With Advanced US Marketing Tactics

This article delves into promotion strategies for eBay US, covering four key areas: on-site optimization, emotional marketing, off-site traffic generation, and store optimization. By optimizing listings, building emotional connections with customers, expanding traffic channels, and enhancing the overall store experience, this guide aims to help sellers achieve sales growth on eBay US. It provides actionable insights and practical tips for maximizing visibility and driving conversions on the platform.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Gain Traffic with Proven Growth Strategies

Ebay Sellers Gain Traffic with Proven Growth Strategies

This article provides a comprehensive store optimization and promotion strategy for new eBay sellers. It covers aspects such as store design, utilizing official eBay tools, detail optimization, keyword optimization, off-site traffic generation, and advertising. The goal is to help sellers increase store visibility, boost order volume, and ultimately achieve profitability. It offers practical tips and actionable advice to improve store performance and attract more potential customers on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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Air Freight Strategies for Peak Season Challenges

Air Freight Strategies for Peak Season Challenges

Booking lead time for international air freight varies depending on factors like peak/off-season, cargo type, and route popularity. Advance planning is crucial during peak seasons. Strategies include tiered booking, securing confirmed space, compliant declarations, flexible capacity options, and contingency plans to ensure smooth shipment. This guide provides detailed booking tips to help you secure space, control costs, and avoid common pitfalls in international air freight, especially during busy periods.

01/15/2026 Logistics
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Global Airport Slot System Undergoes Major Reforms

Global Airport Slot System Undergoes Major Reforms

Global airport slot management is facing calls for change. The current 80/20 rule is controversial, highlighting the core trade-off between efficiency and fairness. Reforms must balance uniformity and flexibility, considering the interests of all stakeholders and ensuring fair competition for new entrants, ultimately promoting the healthy development of the aviation industry. The pandemic has accelerated the transformation process, and future systems will be more flexible, transparent, and efficient.

01/20/2026 Logistics Industry Insights
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Yangshan Port Guide Streamlines Shipping Operations

Yangshan Port Guide Streamlines Shipping Operations

This article addresses common issues encountered during Yangshan Port consolidation, including customs clearance, port entry, weight inquiries, container drop-off, congestion, container return, container pickup, distance, customs declaration deadlines, re-allocation fees, and inspection. It provides comprehensive answers and practical suggestions to help you navigate the challenges of Yangshan Port consolidation smoothly. The guide aims to simplify the process and offer valuable insights for efficient and cost-effective operations within the port.

08/22/2025 Port Encyclopedia
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Freight Forwarders Gain Expert Insights on Global Shipping

Freight Forwarders Gain Expert Insights on Global Shipping

Freight Forwarding Encyclopedia aims to solve freight forwarding and consolidation challenges, providing a platform for experience exchange. It covers common issues such as demurrage fees, duplicate container numbers, container drop-off and vessel schedules, and continuously optimizes user experience to support foreign trade logistics. The content helps users navigate complex situations and improve their efficiency in international shipping. We strive to provide practical solutions and insights for smoother and more cost-effective freight forwarding operations.

08/22/2025 Logistics Encyclopedia
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