Amazon Sellers Focus on Acos Optimization for Profit Growth

Amazon Sellers Focus on Acos Optimization for Profit Growth

ACoS (Advertising Cost of Sales) is a key metric for measuring the profitability of Amazon advertising. Optimizing keywords, ad copy, and product pages are crucial strategies to lower ACoS and improve overall advertising performance. By focusing on relevant keywords, compelling ad copy that highlights product benefits, and optimized product listings with high-quality images and detailed descriptions, sellers can attract more qualified traffic and increase conversion rates, ultimately leading to a lower ACoS and a higher return on investment from their Amazon advertising campaigns.

01/06/2026 Logistics Encyclopedia
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Five Business Models for Independent Ecommerce Success

Five Business Models for Independent Ecommerce Success

This article introduces five mainstream operation models for cross-border e-commerce independent websites: direct shipping from China, Drop Shipping, overseas warehouses, Amazon FBA, and virtual overseas warehouses. It analyzes the advantages and disadvantages of each model and emphasizes the importance of traffic acquisition for the success of independent websites. This helps sellers understand the characteristics of different models and choose the operation method that suits them best.

12/31/2025 Logistics Industry Insights
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Shanghai Port Issues Guide on Dangerous Goods Export Classes 29

Shanghai Port Issues Guide on Dangerous Goods Export Classes 29

This article focuses on the export of dangerous goods from Shanghai Port, introducing the extensive experience of a professional dangerous goods specialist in sea freight for hazard classes 2-9. Through case studies and selected articles, it details the export processes and precautions for dangerous goods such as ethyl acrylate, spray adhesive, potassium nitrate, and batteries. The aim is to provide practical guidance for related enterprises, mitigate risks, and improve efficiency in the dangerous goods export process through Shanghai Port.

08/21/2025 Logistics Encyclopedia
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Key Insights on Bills of Lading for International Trade Professionals

Key Insights on Bills of Lading for International Trade Professionals

This article analyzes the importance of bills of lading in cross-border logistics and provides a detailed overview of various types, including original, duplicate, negotiable, bearer, and non-negotiable bills, along with their legal effects. The aim is to assist newcomers in foreign trade in accurately understanding and using bills of lading, thereby enhancing the safety and smoothness of international business operations.

09/16/2025 Document Interpretation
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Mormugao Port Grows As Key Gateway on Indias West Coast

Mormugao Port Grows As Key Gateway on Indias West Coast

Mormugao Port, located in Goa, India, is a significant deep-water port on the western coast of India. It primarily handles iron ore exports and coal imports, with recent additions of liquid bulk and general cargo handling. Renamed Mormugao Port Authority in 2022, it faces opportunities and challenges related to modernization and sustainable development.

08/05/2025 Port Encyclopedia
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