Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
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Key Metrics for Global Port Supply Chain Efficiency

Key Metrics for Global Port Supply Chain Efficiency

This paper presents a guide for evaluating international trade ports, highlighting 28 key indicators across areas like geographical location, infrastructure, operational efficiency, service quality, security, and cost-effectiveness. It aims to assist businesses in making informed port selections, optimizing their supply chains, and enhancing operational efficiency and competitiveness. Download the complete guide now for more detailed assessment criteria.

01/19/2026 Port Encyclopedia
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Retailers Optimize Supply Chain Metrics for Black Friday

Retailers Optimize Supply Chain Metrics for Black Friday

With Black Friday approaching, retailers face both opportunities and challenges. Supply chain managers must focus on key metrics like inventory availability, technology health, and transportation contract execution, while optimizing omnichannel strategies. Embracing an integrated planning platform enhances visibility and enables precise inventory allocation, ultimately leading to success during the holiday shopping season. This proactive approach ensures retailers can meet customer demand and maximize profitability during this crucial period.

01/28/2026 Logistics Industry Insights
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Supply Chains Adopt New SOP Metrics for Resilience

Supply Chains Adopt New SOP Metrics for Resilience

Facing delivery challenges, companies need to re-evaluate S&OP metrics, shifting focus from capacity to enhancing supply chain agility. By optimizing key indicators such as demand forecasting, shortening production cycles, and improving inventory turnover, and by strengthening cross-departmental collaboration, businesses can effectively respond to demand fluctuations and achieve sustainable growth. This involves a more responsive and flexible approach to planning and execution, allowing for quicker adaptation to market changes and improved customer service.

01/29/2026 Logistics Industry Insights
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WCO Boosts Global Trade with New Performance Metrics

WCO Boosts Global Trade with New Performance Metrics

The World Customs Organization has launched the second round of its Performance Measurement Mechanism, aiming to empower member customs administrations to improve strategic decision-making and overall effectiveness through a standardized assessment framework. This mechanism covers key areas such as trade facilitation, revenue collection, and security, promoting global customs modernization and contributing to trade facilitation and economic security. A call is made for active participation from all members to jointly build an efficient and secure global customs system. This initiative will help customs administrations enhance their performance and contribute to a safer and more prosperous global trade environment.

01/30/2026 Customs Knowledge
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Key Metrics for Choosing Reliable Air Freight in Ecommerce

Key Metrics for Choosing Reliable Air Freight in Ecommerce

This paper addresses the challenges faced by cross-border e-commerce sellers when selecting international air freight companies. It proposes four key screening criteria: international network coverage, timeliness and reliability, service fees and surcharges, and customer service and after-sales support. Through in-depth analysis of these indicators, the aim is to help sellers choose suitable partners, optimize logistics processes, and improve operational efficiency. The paper provides insights into selecting the right logistics provider to ensure efficient and reliable delivery for cross-border e-commerce businesses.

11/03/2025 Logistics Encyclopedia
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Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

This paper delves into measuring and optimizing ROI in influencer marketing. It emphasizes focusing on metrics like brand awareness, reach, and engagement in the initial stages, rather than solely on sales conversion. By applying the Pareto principle, resources should be concentrated on top-performing influencers. Continuous data analysis and optimization are crucial for achieving data-driven growth. The paper highlights the importance of a holistic approach to influencer marketing ROI, considering both short-term and long-term objectives, and leveraging data insights for continuous improvement.

12/29/2025 Logistics Industry Insights
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Six Metrics to Assess Automated Storage for Logistics Efficiency

Six Metrics to Assess Automated Storage for Logistics Efficiency

This paper, from a data analyst's perspective, provides an in-depth analysis of six key elements for evaluating Automated Storage and Retrieval Systems (ASRS), including flexibility definition, safe storage density, labor productivity improvement, return on investment (ROI) analysis, scalability, and system integration capabilities. The aim is to assist businesses in making informed decisions when selecting ASRS, ultimately enhancing logistics efficiency. By carefully considering these factors, companies can optimize their warehouse operations and achieve significant improvements in throughput and overall performance.

01/26/2026 Warehousing
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Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Upper-funnel traffic is crucial for long-term brand growth. This article proposes a four-tier metric system to quantify its value and provides experimental methods to verify its effectiveness. Understanding the impact of upper-funnel activities is key to building a sustainable conversion system that ensures a long-term supply of potential customers. The framework aims to provide a more comprehensive understanding of the return on ad spend (ROAS) associated with these often-overlooked marketing efforts, ultimately contributing to more informed and strategic decision-making.

01/27/2026 Logistics Industry Insights
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Ebay Introduces Gold Standard Certification for Overseas Warehouses

Ebay Introduces Gold Standard Certification for Overseas Warehouses

eBay officially launched the "Gold Standard Certified Fulfillment Warehouse" program. This initiative aims to select outstanding overseas warehousing and fulfillment service providers through objective evaluation of logistics metrics, offering sellers more reliable and high-quality logistics options. eBay will also continue to introduce support policies to help sellers enhance their competitiveness in overseas markets and achieve mutually beneficial cooperation. The program focuses on identifying top-performing warehouses based on key performance indicators to improve the overall eBay seller experience.

12/31/2025 Logistics
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