VIVICYCLE Tests Livestream Fitness Market on Taobao

VIVICYCLE Tests Livestream Fitness Market on Taobao

Liu Genghong and his wife are transitioning to Taobao Live Streaming. His wife, VIVI, is piloting the move, simultaneously launching her personal brand, "VIVICYCLE." However, initial sales results are modest, and they face controversies over new product pricing and the potential impact of past "sugar water bird's nest" incidents. This move is seen as Liu Genghong's attempt to break through the traffic bottleneck on Douyin and build a long-term brand. Whether they can successfully navigate these challenges remains to be seen by the market.

01/04/2026 Logistics Industry Insights
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IMS Vs ERP Picking the Right System for Ecommerce Growth

IMS Vs ERP Picking the Right System for Ecommerce Growth

Comparing e-commerce IMS and ERP: IMS improves inventory efficiency and reduces costs, while ERP integrates resources and manages finances. Companies should choose based on their specific needs to facilitate business growth. IMS excels at streamlining inventory processes, optimizing stock levels, and minimizing waste. ERP offers a broader approach, encompassing accounting, human resources, and customer relationship management. The optimal solution depends on the scale of operations, complexity of supply chains, and desired level of integration across departments. Selecting the right system is crucial for maximizing efficiency and achieving sustainable competitive advantage.

11/03/2025 Warehousing
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Databacked Tactics to Secure SEO Investment for Revenue Growth

Databacked Tactics to Secure SEO Investment for Revenue Growth

This article addresses the challenge SEO professionals face in convincing their bosses to invest in SEO. From a data analyst's perspective, it offers a five-step strategy: quantify the long-term value of SEO, set SMART goals, implement a phased plan, carefully budget resources, and transparently monitor reports. It emphasizes using data to demonstrate SEO's value through case studies and cost-benefit analyses, enabling bosses to recognize its worth and gain their support. The goal is to use data-driven arguments to secure investment and resources for effective SEO implementation.

01/05/2026 Logistics Industry Insights
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San Julin Emerges As Key Maritime Hub in South America

San Julin Emerges As Key Maritime Hub in South America

Puerto San Julián is a barge port located on the Atlantic coast in southern Argentina, identified by its ARULA code. The port has a maximum draft of 8.8 meters and a tidal range of 8.5 meters. It offers basic services such as ship repair and medical assistance, but lacks supplies like fuel and fresh water. Vessels need to wait for high tide to enter the port, and loading/unloading relies on shipboard equipment. Despite its limited facilities, it remains an important node on the South American east coast shipping route.

09/29/2025 Port Encyclopedia
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Cambodias Koh Kong Island Eyed for Major Port Development

Cambodias Koh Kong Island Eyed for Major Port Development

Koh Kong Island, the largest island in Cambodia, possesses significant potential to develop into a vital regional port, beyond its stunning natural beauty. Strategically located near major shipping lanes, it boasts a natural deep-water harbor and established routes connecting to Singapore, Malaysia, Vietnam, and Thailand. While infrastructure development is still needed, Koh Kong Island is poised to become a key maritime hub, driven by Cambodia's economic growth and expanding regional trade. Its geographical advantage and existing connections make it a promising center for maritime activities in Southeast Asia.

09/29/2025 Port Encyclopedia
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