Amazon sellers have recently faced issues such as an abnormal proliferation of the "Best Seller" badge and main image alterations, leading to sales decline. This article analyzes the causes of these problems and provides specific recommendations for main image optimization. The aim is to help sellers overcome these challenges and improve their operational capabilities on the Amazon platform.
Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.
This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.
Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.
The WCO commended Palestine's Mercator Program for its contributions to customs modernization and trade facilitation, supporting the implementation of the WTO Agreement. The WCO expressed its anticipation for deepened cooperation to further promote Palestine's economic development. The Mercator Program has significantly aided in streamlining customs procedures, reducing trade costs, and enhancing the overall efficiency of cross-border trade, aligning with international standards and best practices. The WCO looks forward to continued collaboration to build upon these achievements and foster sustainable economic growth.
The 25th WCO Asia-Pacific Regional Heads of Customs Conference successfully concluded in Sydney, focusing on the theme of 'Customs Engaging Purposefully with Traditional and New Partners,' emphasizing international supply chain resilience. The conference reviewed the implementation of the regional strategic plan, approved a new strategic plan, endorsed a draft WCO resolution supporting enhanced Customs-industry resilience, and approved the establishment of a WCO Regional Training Center in Cambodia. This marks a new chapter for customs cooperation in the Asia-Pacific region.
The World Customs Organization (WCO) announced the addition of Spanish and Arabic versions to its PICARD Professional Standards, aiming to enhance the professional capabilities of customs officers worldwide and facilitate international trade. The WCO expressed gratitude to the University of Costa Rica and the Saudi Customs for their translation support. The WCO will continue to promote the standards to support global customs capacity building initiatives. This expansion ensures wider accessibility and implementation of best practices in customs administration across diverse linguistic regions.
The World Customs Organization (WCO) pledged to expedite customs clearance for disaster relief goods at the World Humanitarian Summit, emphasizing communication, coordination, and protection. The WCO will gather experiences, provide training, and launch an assistance project in West Africa. The Secretary General called for international cooperation to build an efficient and reliable global humanitarian relief system, leveraging data analysis to improve rescue efficiency. The WCO aims to streamline processes and foster collaboration to ensure aid reaches those in need quickly and effectively during times of crisis.
To enhance competitiveness, Qatar Customs invited the WCO to conduct a workshop focused on improving management capabilities and optimizing talent planning, development, and performance evaluation. Participants learned the importance of competency-based job descriptions through the WCO framework and recognized the crucial role of fostering a positive work environment. Moving forward, Qatar Customs will deepen its collaboration with the WCO to continuously improve its human resource management practices. The workshop aimed to equip managers with the necessary skills and knowledge for effective leadership and employee development.
The World Customs Organization (WCO), in collaboration with Saudi ZATCA, organized a Harmonized System (HS) expert pre-certification workshop for the Middle East and North Africa region. This initiative aims to cultivate local experts, enhance regional customs capacity, and facilitate trade. Through a rigorous assessment and certification process, the WCO will expand its pool of experts, support regional capacity building efforts, and promote the standardization of global trade practices. The workshop is a key step in strengthening regional customs expertise and streamlining trade processes.
