Amazon Prime Day Drives 300M in Pet Supplies Sales

Amazon Prime Day Drives 300M in Pet Supplies Sales

Amazon Prime Day pet supply sales reached $300 million, ranking as the 12th most popular product category. Brands like Zesty Paws, Seresto, and Temptations performed strongly. The booming pet economy reflects a redefined role of pets in consumers' lives. Brands need to innovate products and services to adapt to evolving market demands and cater to the increasing spending on pets. This highlights the significant growth potential and opportunities within the pet supplies e-commerce sector on platforms like Amazon.

02/11/2026 Logistics Industry Insights
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ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

This article provides an in-depth analysis of the Amazon advertising time-of-day bidding feature within the TongTool ERP marketing system. It details how to create templates, set strategy rules, and illustrates the execution effects with specific examples. By flexibly utilizing the time-of-day bidding function, sellers can precisely reach their target customers, improve advertising ROI, and achieve refined advertising operations. This leads to more efficient and effective ad spending and ultimately, increased profitability.

02/12/2026 Logistics Encyclopedia
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Google Ads Launches Campaign Total Budget Feature

Google Ads Launches Campaign Total Budget Feature

Google Ads introduces the 'Campaign Total Budget' feature for Search, Performance Max, and Shopping campaigns. Advertisers can set a fixed total budget, and the system intelligently allocates daily spending to optimize performance. Applicable to all bidding strategies and easy to implement, this feature helps improve advertising efficiency. Early adopters like Escentual.com have already seen significant positive results. It allows for better control over overall spend and leveraging Google's AI to maximize campaign outcomes within a defined budget.

02/03/2026 Logistics Industry Insights
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Amazon Ads Budget Overspend Strategies for Better Control

Amazon Ads Budget Overspend Strategies for Better Control

This article delves into the issue of Amazon Ads budget overspending, clarifying the true meaning of daily budgets and revealing the underlying causes of overspending. It provides a series of refined operational strategies to help sellers precisely control advertising expenditure, improve ad efficiency, and maximize profits. Furthermore, it details Amazon's over-delivery refund mechanism, assisting sellers in protecting their rights. The strategies include optimizing bids, targeting, and ad creatives to ensure efficient budget allocation and prevent unnecessary spending.

12/31/2025 Customs Knowledge
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Datadriven Tactics Cut Amazon Ad Costs Boost Efficiency

Datadriven Tactics Cut Amazon Ad Costs Boost Efficiency

This paper addresses the issue of high ACOS in Amazon advertising by proposing data-driven optimization strategies based on case study analysis. It aims to help sellers accurately identify problems, effectively reduce ACOS, and improve advertising efficiency through methods such as keyword precision review, invalid click analysis, price competitiveness enhancement, and budget reallocation. The strategies help to pinpoint issues, leading to more efficient ad spending and improved return on investment, ultimately boosting profitability on the Amazon platform.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Optimize ACOS for Profitability

Amazon Sellers Optimize ACOS for Profitability

This article delves into Amazon ACOS optimization strategies, emphasizing that lower ACOS isn't always better. The key lies in refined operations to maximize advertising revenue. It shares practical techniques such as precise bidding, negative keywords, long-tail keyword strategies, and breaking free from advertising dependency. These methods help sellers avoid wasteful spending and achieve long-term, sustainable growth in their Amazon business by focusing on efficiency and ROI rather than solely chasing the lowest possible ACOS.

12/31/2025 Logistics Industry Insights
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Guide to International Air Freight Fees and Customs Costs

Guide to International Air Freight Fees and Customs Costs

This article provides an in-depth analysis of payment rules for pick-up and customs clearance fees in international air freight. By examining different quotation models, fee attributes, and Incoterms, it helps readers understand the cost structure. Practical suggestions are offered to assist businesses in making informed decisions, effectively reducing costs, and avoiding unnecessary additional expenses in international air freight. The analysis aims to empower companies to optimize their spending and navigate the complexities of international air cargo pricing.

02/04/2026 Logistics Encyclopedia
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Datadriven Ad Strategies Boost Restaurant Revenue

Datadriven Ad Strategies Boost Restaurant Revenue

This article analyzes common reasons for slow spending in local promotion, emphasizing its differentiated exploration mechanism compared to ByteDance Engine Ads. Targeting national and local city campaigns, it provides refined operational strategies such as increasing bids, optimizing targeting, and changing optimization goals. The aim is to help readers improve budget utilization and achieve precise customer acquisition. By understanding the nuances of local targeting and implementing these strategies, advertisers can maximize their ROI and effectively reach their desired local audience.

01/23/2026 Logistics Industry Insights
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Smart Truckload Solutions Cut Empty Space Costs

Smart Truckload Solutions Cut Empty Space Costs

North American companies lose significant money annually due to 'empty miles' in Full Truckload (FTL) shipping. Flock Freight's Instant Prebate program addresses this by offering discounts based on actual load size through an on-demand pricing model, avoiding payment for unused space. This program leverages shared truckload services, increasing truck utilization, reducing costs, and enabling more efficient, economical, and sustainable transportation. It aims to minimize the financial impact of underutilized truck capacity and optimize logistics spending.

01/26/2026 Logistics Industry Insights
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