Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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Guangdong Manufacturing Slump Strains Crossborder Ecommerce

Guangdong Manufacturing Slump Strains Crossborder Ecommerce

The successive closures of long-established factories in Guangdong highlight the severe challenges facing the cross-border e-commerce industry chain. Declining profits, difficulties in transformation, the disappearance of traffic dividends, and intensified competition have put immense pressure on both factories and sellers. The only way to survive in this fierce market is through technological innovation, brand building, optimized supply chain management, and refined operations. These strategies are crucial for finding a way out of the current predicament and ensuring long-term sustainability.

01/06/2026 Logistics Industry Insights
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Tiktok Influencer Marketing Four Key Strategies for Success

Tiktok Influencer Marketing Four Key Strategies for Success

This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.

01/06/2026 Logistics Industry Insights
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Pinterest Drives Crossborder Ecommerce Growth for Brands

Pinterest Drives Crossborder Ecommerce Growth for Brands

This article delves into the significance of Pinterest in cross-border e-commerce, highlighting its potential as a visual search engine and high-conversion platform. It details a three-step approach to building an engaging Pinterest brand profile: branding your profile, publishing high-quality content, and joining communities. By implementing these strategies, cross-border e-commerce sellers can effectively increase traffic and conversion rates, ultimately driving business growth. The article provides actionable insights for leveraging Pinterest to enhance online visibility and sales performance.

01/06/2026 Logistics Industry Insights
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Chinas Maple Fire Boosts Crossborder Ecommerce Talent

Chinas Maple Fire Boosts Crossborder Ecommerce Talent

Maple Fire Cross-border focuses on cross-border e-commerce talent development and brand globalization services, empowering Chinese sellers through comprehensive services such as platform training, agency operations, and talent incubation. Its offline training covers multiple locations, while its online reach is extensive, supplying a large number of talents to the industry and helping companies achieve transformation, upgrades, and global brand building. It aims to facilitate the success of Chinese businesses in the international market by providing necessary skills and support.

01/06/2026 Logistics Industry Insights
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Ecommerce Sellers Face Rising Account Suspension Challenges

Ecommerce Sellers Face Rising Account Suspension Challenges

Cross-border e-commerce independent sites face multiple challenges including account suspensions, high costs, and strict regulations. Sustainable growth requires compliant operations, diversified traffic acquisition, optimized user experience, data analysis, and close attention to policy changes. Businesses should focus on building trust, providing excellent customer service, and adapting to the evolving landscape of international trade to mitigate risks and achieve long-term success. Diversifying marketing channels and fostering strong customer relationships are crucial for resilience in the face of these challenges.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Zeroreview Product Challenges

Amazon Sellers Adapt to Zeroreview Product Challenges

Amazon's review policy changes present a 'zero review' challenge for new products, significantly impacting conversion rates. Sellers need to actively respond by optimizing listings, leveraging social media marketing, providing excellent customer service, and ensuring compliant reviews. These strategies can help break the 'zero review' curse and achieve sales growth. Overcoming this hurdle is crucial for new products to gain traction and succeed in the competitive Amazon marketplace. Focusing on building trust and credibility is key to driving sales even without initial reviews.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Adopts Localized US Strategy to Rival Ecommerce Giants

Tiktok Shop Adopts Localized US Strategy to Rival Ecommerce Giants

TikTok Shop is launching in the US, initially focusing on local merchants and adopting a cautious localization strategy. Learning from the UK market, TikTok is taking a prudent approach in the US, prioritizing merchants with US-based inventory and building logistics fulfillment centers. TikTok's entry will accelerate changes in the US e-commerce market, but whether it can successfully break through remains to be seen. The focus on US-based inventory and fulfillment aims to avoid the issues experienced in the UK market.

01/06/2026 Logistics Industry Insights
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Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen's cancellation of overseas trademark subsidies presents cost challenges for cross-border e-commerce businesses. Companies should refine budget management, improve trademark registration success rates, pay attention to subsidy policies in other regions, emphasize the long-term value of trademarks, and seek cooperation with professional institutions to address the new situation and enhance competitiveness. This shift requires businesses to adopt a more strategic and proactive approach to trademark management, focusing on efficiency and long-term brand building rather than relying on subsidies.

01/06/2026 Customs Knowledge
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Amazon Sellers Adopt Peak Season Strategies for Growth

Amazon Sellers Adopt Peak Season Strategies for Growth

This article delves into how Amazon sellers can break through intense market competition and achieve peak season sales surge and profit growth by building efficient traffic pools, optimizing keyword strategies, and applying machine learning algorithms. It also addresses common challenges faced by sellers, such as budget management, intelligent decision-making, and brand planning, and proposes corresponding solutions. The focus is on actionable strategies for improving performance and navigating the complexities of the Amazon marketplace to maximize ROI and establish a strong brand presence.

01/06/2026 Logistics Industry Insights
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