Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

This paper provides an in-depth interpretation of the World Customs Organization (WCO) Cross-Border E-Commerce Framework of Standards, analyzing its core principles and implementation strategies to help businesses and government agencies grasp the new opportunities and challenges of cross-border e-commerce. The framework covers advance electronic data, risk management, facilitation, taxation, security, cooperation, public awareness, measurement and analysis, and technology application. It aims to promote the development of cross-border e-commerce while ensuring security and compliance.

01/16/2026 Customs Knowledge
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Diesel Conversion Kilograms to Liters Explained

Diesel Conversion Kilograms to Liters Explained

This article provides a detailed analysis of the conversion between diesel mass and volume, indicating that one kilogram of diesel is approximately equivalent to 1.149 to 1.219 liters, with the specific value depending on diesel density. It also explores the factors influencing diesel density and offers practical application suggestions such as refueling and fuel consumption estimation, aiming to help readers perform more accurate diesel measurement and ensure safe fuel usage. The conversion factor is crucial for accurate fuel management and cost calculation.

01/19/2026 Logistics Encyclopedia
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Seven Datadriven Strategies for Efficient Lastmile Delivery

Seven Datadriven Strategies for Efficient Lastmile Delivery

This paper, from the perspective of a data analyst, delves into seven key elements for successful last-mile logistics startups: strategic focus, customer insight, performance measurement, technology enablement, crisis management, financial reserves, and humanistic care. It emphasizes the crucial role of data-driven approaches in lean operations, improving service quality, and gaining a competitive edge. Providing practical guidance for logistics entrepreneurs, the analysis highlights how data insights can optimize delivery routes, predict demand, and enhance overall efficiency in the challenging last-mile landscape.

01/19/2026 Logistics Industry Insights
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WCO Releases Guide on Harmonized System Trade Compliance

WCO Releases Guide on Harmonized System Trade Compliance

The Compendium of Classification Opinions compiles authoritative rulings from the World Customs Organization Harmonized System Committee regarding complex commodity classifications. It holds the same weight as the Explanatory Notes to the Harmonized System, but focuses more on specific goods. This resource helps companies accurately classify products, reduce trade risks, and improve customs clearance efficiency. It is an essential tool for corporate compliance departments and trade professionals.

11/03/2025 HS Code Query
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LCL Master Guide: Warehouse Management + Loading Hacks – Avoid 90% Common Mistakes

LCL Master Guide: Warehouse Management + Loading Hacks – Avoid 90% Common Mistakes

The storage and loading operations for LCL goods follow a clear procedure. First, damaged packaging must be repaired and label information validated. Goods should be stored neatly by category, ensuring the correct type of container is used. During loading, arrangements should be made based on weight distribution principles to avoid damage or overloading. After loading, key data must be verified and reported to relevant departments.

07/11/2025 Warehousing
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Detailed Analysis of Air Freight Rates from Guangzhou to Gothenburg

Detailed Analysis of Air Freight Rates from Guangzhou to Gothenburg

This article provides a detailed analysis of air freight prices from Guangzhou to Gothenburg, including pricing information for different weight ranges, flight schedules, and additional costs. Based on the rates offered by China Southern Airlines, customers should be aware of price fluctuations during peak seasons and various extra fees. It is advised that clients conduct thorough consultations and planning before transportation to ensure a reasonable budget.

07/22/2025 Logistics
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Shenzhen Air Freight Price Analysis A Comprehensive Overview of Air Freight Costs from Shenzhen to Gothenburg

Shenzhen Air Freight Price Analysis A Comprehensive Overview of Air Freight Costs from Shenzhen to Gothenburg

This article provides detailed information on air freight costs from Shenzhen to Gothenburg, covering various types of goods and weight categories. It includes links for rate inquiries, as air freight prices may fluctuate due to market factors. Businesses are advised to confirm rates with customer service before booking. By understanding these details, companies can better manage logistics costs and gain strong support for international trade.

07/22/2025 Logistics
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Shenzhen Air Freight Price Overview Detailed Routes and Cost Analysis

Shenzhen Air Freight Price Overview Detailed Routes and Cost Analysis

This article provides a detailed analysis of various air freight routes from Shenzhen to Gothenburg and their corresponding costs, including relevant routes from Guangzhou and Shanghai. By presenting prices for different weight categories, it aims to assist customers in making informed logistics decisions. Please note that the prices are for reference only and actual costs may fluctuate due to factors such as peak seasons.

11/30/-0001 Logistics
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