Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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Trucking Slump Deepens As DAT Freight Index Hits Record Low

Trucking Slump Deepens As DAT Freight Index Hits Record Low

The DAT Truckload Volume Index indicates a decrease in freight volume and falling freight rates in February, signaling excess capacity. Experts suggest the market is normalizing, with overcapacity being a key challenge. Businesses need to improve efficiency, control costs, expand channels, enhance services, invest in technology, flexibly adjust capacity, strengthen risk management, and seek collaborations to address the challenges and seize opportunities. The current market conditions require strategic adaptation and proactive measures to maintain competitiveness and profitability within the evolving logistics landscape.

01/15/2026 Logistics Industry Insights
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US Container Imports Decline in November Amid Seasonal Slowdown

US Container Imports Decline in November Amid Seasonal Slowdown

The Global Shipping Report indicates a decline in US import volume in November, both month-over-month and year-over-year, influenced by seasonal factors and tariff uncertainty. China's import volume experienced a significant decrease, with a corresponding drop in throughput at the top ten ports. The report highlights the resilience of US import demand but emphasizes the need for businesses to monitor market dynamics and mitigate potential risks. Companies should remain vigilant about the evolving trade landscape and adjust strategies accordingly.

12/31/2025 Logistics Industry Insights
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US Rail Freight and Intermodal Volumes Increase Despite Economic Challenges

US Rail Freight and Intermodal Volumes Increase Despite Economic Challenges

According to the Association of American Railroads, U.S. rail freight and intermodal volume increased year-over-year for the week ending March 20, but growth slowed. Freight volume performance varied across commodities, while intermodal was constrained by port congestion. Cumulative data presents a mixed picture, and the full-year trend remains to be seen. The rail transport industry faces challenges such as aging infrastructure and labor shortages, but also opportunities from economic recovery and environmental policies. Overall performance needs further observation.

01/19/2026 Logistics
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Cass Freight Index Warns of Economic Slowdown

Cass Freight Index Warns of Economic Slowdown

The Cass Freight Index indicates a potential economic downturn, with both freight volume and expenditures declining in October. Freight volume decreased by 9.5% year-over-year, while expenditures fell by 23.3%. Experts attribute this to high inflation, supply chain easing, and shifting consumer spending habits. To navigate these challenges, businesses should optimize their supply chains, enhance data analytics, and flexibly adjust pricing strategies. These measures can help companies adapt to the evolving market conditions and mitigate the impact of the economic slowdown.

01/21/2026 Logistics Industry Insights
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US Rail Freight Struggles As Auto Shipments Offset Coal Decline

US Rail Freight Struggles As Auto Shipments Offset Coal Decline

According to the Association of American Railroads, U.S. rail freight and intermodal volumes declined year-over-year in the first week of February. However, automobile and parts transportation saw an increase, while coal shipments experienced a significant drop. Year-to-date freight volume showed a slight increase, but intermodal remained weak. North America mirrored the U.S. trend, with a small rise in overall freight volume but a decrease in intermodal transportation. The divergence highlights shifting dynamics within the freight transportation sector.

01/28/2026 Logistics
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US Rail Freight Sees Modest Recovery in Late September

US Rail Freight Sees Modest Recovery in Late September

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both experienced year-over-year growth in late September. Carload traffic increased by 0.9%, with notable gains in nonmetallic minerals, grain, and motor vehicles & parts, while coal, petroleum, and metals declined. Intermodal volume rose by 1.1%. Year-to-date figures show a 2.1% increase in total carload traffic and a 3.5% increase in total intermodal volume. The rail freight market faces both challenges and opportunities, requiring proactive adaptation.

01/29/2026 Logistics
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US Ports Face Strike Threat As Imports Surge

US Ports Face Strike Threat As Imports Surge

A potential strike at East Coast and Gulf Coast ports threatens to cause a surge in U.S. import volume in August. Retailers are proactively mitigating risks by accelerating shipments and diverting cargo to alternative ports. Reports predict significant import volume growth for the full year 2024. However, risks such as supply chain disruptions and inventory shortages remain. Retailers should closely monitor the situation and take proactive measures to minimize potential losses. Early preparation and diversification are key strategies to navigate the uncertainty.

01/30/2026 Logistics
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