Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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WCO Issues XML Guidelines to Enhance Crossborder Data Exchange

WCO Issues XML Guidelines to Enhance Crossborder Data Exchange

The World Customs Organization (WCO) has released XML Messaging Guidelines to provide a unified standard for global customs data exchange, promoting the digital transformation of cross-border trade. These guidelines define XML message formats, emphasize interoperability, and are based on the WCO Data Model. This aims to reduce development costs, improve data quality, and accelerate trade processes, ultimately delivering practical value to global trade participants.

02/05/2026 Customs Knowledge
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Amazon US Job Levels and Pay Structure Explained

Amazon US Job Levels and Pay Structure Explained

This article provides an in-depth analysis of Amazon's US job levels and compensation system. It details the requirements for each level, the compensation structure, and promotion strategies. This helps you understand Amazon's career development paths, master the key to salary growth, and achieve your career goals. It offers insights into how to navigate the Amazon career ladder and maximize your earning potential within the company.

02/06/2026 Logistics Industry Insights
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WCO Releases Guidebook for Futureready Customs Organizations

WCO Releases Guidebook for Futureready Customs Organizations

This guide, published by the World Customs Organization (WCO), compiles global customs best practices in work organization, workplace design, and talent management. It aims to assist member administrations in addressing challenges like pandemics and building more resilient, efficient, and attractive future customs organizations. The content covers flexible working models, process optimization and automation, open-plan office spaces, talent development and training, and employee care and well-being.

02/06/2026 Customs Knowledge
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Major Shippers Commit to Fossilfree Fleets at COP28

Major Shippers Commit to Fossilfree Fleets at COP28

At COP28, major shipping companies issued a joint statement calling for a halt to the construction of new fossil fuel vessels and urging the IMO to develop a regulatory framework for green fuels. The shipping industry's green transition faces multiple challenges, including technology, cost, and regulation. International organizations, governments, shipping companies, and consumers need to work together to accelerate decarbonization and achieve sustainable development.

01/07/2026 Logistics Industry Insights
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Sierra Leone Djibouti Join HS Convention to Streamline Trade

Sierra Leone Djibouti Join HS Convention to Streamline Trade

In 2015, Sierra Leone and Djibouti acceded to the International Convention on the Harmonized Commodity Description and Coding System, becoming the 152nd and 153rd contracting parties. This is significant for both countries, facilitating trade, enhancing international competitiveness, and promoting economic development. The Convention covers over 98% of global trade in goods. Its standardized coding system simplifies trade procedures, enhancing the efficiency, transparency, and standardization of global trade.

01/07/2026 Customs Knowledge
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WCO Aids Guyana in Modernizing Customs Procedures

WCO Aids Guyana in Modernizing Customs Procedures

The World Customs Organization (WCO) provides strategic support to the Guyana Revenue Authority (GRA) to facilitate customs modernization and compliance with the WTO's Trade Facilitation Agreement. This support involves assessing the GRA's current state, identifying challenges, and recommending improvements. The initiative aims to enhance the GRA's operational efficiency and contribute to Guyana's economic development. This demonstrates the WCO's active role in promoting global trade facilitation.

01/07/2026 Customs Knowledge
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Openais Sora Transforms Video Production with AI

Openais Sora Transforms Video Production with AI

OpenAI's Sora model is a powerful text-to-video generation tool with broad applications. It allows users to create videos from text prompts, opening up new possibilities for content creation and storytelling. However, it's crucial to address the authenticity and ethical considerations surrounding AI-generated content. Concerns about misinformation, deepfakes, and the potential misuse of this technology need careful attention and responsible development practices.

01/07/2026 Logistics Industry Insights
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Global Firms Face Talent Shortages Recession Risks in 2020

Global Firms Face Talent Shortages Recession Risks in 2020

The Conference Board's annual survey reveals that global business leaders are most concerned about talent shortages and the risk of economic recession in 2020. Companies need to strengthen risk management, optimize supply chains, embrace technological innovation, and actively address trade frictions and geopolitical risks to achieve sustainable development. Addressing the talent war and mitigating the impact of a potential recession are critical for business resilience.

01/15/2026 Logistics Industry Insights
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Global Trade Program Extended to Strengthen Customs Operations

Global Trade Program Extended to Strengthen Customs Operations

The World Customs Organization (WCO) and the Swiss State Secretariat for Economic Affairs (SECO) have agreed to a no-cost extension of one year for the Global Trade Facilitation Programme (GTFP). Launched in 2018, the GTFP has benefited numerous countries by significantly improving customs management and trade facilitation through capacity building, institutional reforms, cooperation promotion, and technological innovation. This has injected new momentum into global trade development.

01/19/2026 Customs Knowledge
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