Guide to Effective Overseas Press Release Strategies for Brands

Guide to Effective Overseas Press Release Strategies for Brands

In the context of globalization, the demand for overseas brand promotion is increasing. This article delves into the key factors for selecting a reliable overseas media press release service provider, including reputation and experience, media resources, service quality, customer service, and pricing contracts. It recommends Shanghai Shangxian as a trustworthy partner, aiming to help companies choose a dependable provider and enhance their international brand influence. Selecting the right provider is crucial for effective global outreach and building brand recognition in new markets.

02/03/2026 Logistics Industry Insights
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Ozon Global University Launches Free Crossborder Ecommerce Training

Ozon Global University Launches Free Crossborder Ecommerce Training

Ozon Global University offers a free e-commerce learning platform for overseas sellers, helping them efficiently manage their Ozon stores. The courses cover core skills such as store setup, product optimization, and promotion strategies. Supporting multilingual learning, it helps you easily tap into the cross-border e-commerce market. Learn to optimize your listings, manage your inventory, and implement effective marketing campaigns. This platform is designed to empower sellers with the knowledge and tools they need to succeed on Ozon.

02/03/2026 Logistics Industry Insights
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Generative AI Reshapes SEO and Geotargeting Strategies

Generative AI Reshapes SEO and Geotargeting Strategies

With the advancement of AI technology, GEO (Generative Engine Optimization) is emerging as a new focus for brand digital marketing. GEO and SEO are not replacements for each other, but rather complementary and extensions. Brands need to start from content strategy, technical optimization, APP promotion, and performance evaluation to build an SEO+GEO dual-engine driven optimization strategy to embrace the era of generative search. This involves optimizing content for AI-powered search results and leveraging AI to enhance traditional SEO efforts.

02/05/2026 Logistics Industry Insights
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WCO Promotes Sustainable Trade with Green Customs Initiative

WCO Promotes Sustainable Trade with Green Customs Initiative

The World Customs Organization (WCO), through its Green Customs Action Plan (GCAP), aims to transform customs into advocates and practitioners of green trade, contributing to the UN Sustainable Development Goals (SDGs). GCAP is divided into short-term, medium-term, and long-term phases, covering the greening of customs operations, the promotion of green trade, and the exploration of innovative measures. Through these three pillars, customs administrations will actively contribute to achieving the UN SDGs. The plan emphasizes a holistic approach to integrating environmental considerations into customs practices.

01/05/2026 Customs Knowledge
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Official Media and Influencers Drive Brand Globalization Success

Official Media and Influencers Drive Brand Globalization Success

This paper explores how startup brands can leverage a combination of official social media channels and influencer marketing to launch brand communication cost-effectively and efficiently, enhance brand awareness and influence, and achieve brand globalization. The article delves into the importance of brand building, effective communication strategies, and provides actionable recommendations for businesses based on real-world case studies. It focuses on using social media and influencer collaborations to achieve impactful and affordable brand promotion in international markets, especially for new brands with limited resources.

01/04/2026 Logistics Industry Insights
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Ebay Struggles in China Explores Revival Strategies

Ebay Struggles in China Explores Revival Strategies

This article delves into the reasons behind eBay's struggles in the Chinese market, including its fee structure, lack of a robust payment system, insufficient localization efforts, and the rise of competitors. It also explores potential strategies for eBay to break through, such as strengthening local operations, optimizing the payment experience, and increasing marketing promotion. eBay's challenges in China offer valuable lessons for other multinational companies seeking to enter the Chinese e-commerce landscape. Its experience highlights the importance of adaptation and understanding local market dynamics.

01/04/2026 Logistics Industry Insights
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Tiktok Expands Global Ecommerce and Monetization Efforts

Tiktok Expands Global Ecommerce and Monetization Efforts

This article delves into the current state of TikTok globally, its traffic channel distribution, monetization methods, and how to integrate it with Shopify independent websites to build a growth engine for cross-border e-commerce. It focuses on analyzing TikTok's traffic sources, key metrics, monetization models, and promotion methods. The aim is to help cross-border e-commerce sellers seize the traffic dividend of TikTok and maximize commercial value. It provides insights on leveraging TikTok for business growth and driving sales through effective strategies.

01/04/2026 Logistics Industry Insights
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Douyin Shop Services Boost Ecommerce Growth in China

Douyin Shop Services Boost Ecommerce Growth in China

This article delves into the specifics of Douyin Shop agency operation services, including target audience, advantages, and cost evaluation. It also explores the timeframe required to achieve explosive sales. Agency operation services cover various aspects such as shop diagnosis, product selection optimization, content promotion, and influencer collaboration, aiming to help merchants quickly launch and improve the operational efficiency of their Douyin Shop, ultimately driving sales growth. Choosing an agency requires careful consideration of service content, qualifications, and pricing, as well as a realistic assessment of expected results.

01/04/2026 Logistics Industry Insights
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Temus Super Bowl Ad Strategy Drives Brand Awareness

Temus Super Bowl Ad Strategy Drives Brand Awareness

Temu invested heavily in a Super Bowl ad campaign, leveraging a catchy jingle and omnichannel promotion to rapidly boost brand awareness. This article analyzes Temu's marketing strategy, examining its low-price approach, user acquisition tactics, and brand positioning shift. It also explores the challenges Temu faces in its global expansion, offering insights for emerging brands. The Super Bowl appearance marks a significant step in Temu's efforts to establish itself as a dominant player in the competitive e-commerce landscape, particularly focusing on attracting budget-conscious consumers.

01/06/2026 Logistics Industry Insights
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Ecommerce Sellers Optimistic for Christmas Sales After Black Friday

Ecommerce Sellers Optimistic for Christmas Sales After Black Friday

Following Black Friday and Cyber Monday, cross-border e-commerce sellers are entering the Christmas shopping season. This article analyzes the sales rebound phenomenon after Black Friday and provides recommendations for popular product selections during the Christmas peak season, such as greeting cards, Christmas tree decorations, and candles. It also offers strategic advice on pre-promotion and traffic acquisition both on and off the platform, helping sellers seize the year-end business opportunities. The key is to prepare early and leverage both internal and external marketing channels.

01/06/2026 Logistics Industry Insights
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