Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
Read More
Europe Tightens Battery Export Compliance for Energy Storage

Europe Tightens Battery Export Compliance for Energy Storage

This article provides a comprehensive guide for energy storage battery companies exporting to the EU. It covers the requirements of CE, RoHS, and REACH certifications, dangerous goods declaration and maritime transport regulations for cross-border transportation, and key points for compliant warehousing in Europe. It emphasizes the importance of choosing overseas warehouses with dangerous goods qualifications to help companies achieve stable and long-term success in the European market. This guide aims to ensure smooth and compliant entry of energy storage batteries into the EU market.

02/03/2026 Logistics Encyclopedia
Read More
Chinas EV Firms Face Challenges in Global Expansion

Chinas EV Firms Face Challenges in Global Expansion

China's new energy vehicle industry is at a pivotal moment of globalization. Despite facing international market fluctuations, geopolitical challenges, and strategic weaknesses, the overseas expansion of the industrial chain and the global DNA of emerging companies provide significant potential. Chinese automakers need to shift from export-oriented approaches to direct investment, strengthen inter-company cooperation, and focus on cultivating international management talent to achieve long-term development in the global market. This requires a strategic shift towards a more integrated and collaborative international presence.

02/03/2026 Logistics Industry Insights
Read More
Temu Fined 2M in US for Consumer Protection Breaches

Temu Fined 2M in US for Consumer Protection Breaches

The U.S. FTC fined Temu $2 million for violating the INFORM Consumers Act, failing to adequately protect consumer reporting rights. This highlights the importance of compliance for cross-border e-commerce platforms. Platforms need to prioritize data transparency, user experience optimization, risk management, and technological investment to earn consumer trust and achieve sustainable development. The case underscores the growing scrutiny of overseas retailers operating in the US market and the need for proactive measures to ensure compliance with local regulations and protect consumer interests.

02/03/2026 Logistics Industry Insights
Read More
Ebay UK Sellers Shift to Profitable Niches Postmask Ban

Ebay UK Sellers Shift to Profitable Niches Postmask Ban

eBay UK prohibits the sale of protective equipment like masks. Sellers should shift their focus to potential categories such as sporting goods, home & garden, apparel, and electronics. By refining product selection and operations, sellers can seize market opportunities and achieve sales growth. This requires a strategic approach to identifying trending items and understanding consumer demand within the UK marketplace, moving away from restricted items and towards categories with higher growth potential.

01/04/2026 Logistics
Read More
Russian Singles Day Sales Decline Gaming Demand Rises

Russian Singles Day Sales Decline Gaming Demand Rises

YuKassa data reveals a first decline in Russia's Singles Day sales in four years, although gaming products, audio-visual content, and apparel saw growth. Average spending on sports nutrition, pet supplies, and sports tourism products increased significantly. Amidst a trend of reduced consumption, demand for health, entertainment, and lifestyle-related goods remains strong, indicating a resilient consumer focus on well-being and quality of life despite economic pressures.

01/16/2026 Logistics Industry Insights
Read More
US Imports Drop Sharply Disrupting Asian Supply Chains

US Imports Drop Sharply Disrupting Asian Supply Chains

Panjiva data reveals a continued decline in US import shipments, impacted by the pandemic, decreased demand, and trade frictions. While Chinese exports have significantly decreased, export growth in other Asian regions has partially offset this. Tariffs are impacting imports of products like furniture and apparel. Moving forward, businesses should proactively address supply chain risks, focus on emerging markets, and pursue digital transformation to navigate the evolving global trade landscape.

01/15/2026 Logistics Industry Insights
Read More
Ecommerce Brands Boost Conversions with Tabbed Product Pages

Ecommerce Brands Boost Conversions with Tabbed Product Pages

UEeshop's detailed tab switching feature enhances user experience and effectively boosts conversion rates on independent website product detail pages by showcasing product information from multiple dimensions. Suitable for various categories like electronics, home furniture, apparel accessories, and customized products, it flexibly presents content such as text, images, videos, user reviews, and FAQs. When using, pay attention to clear categorization, dynamic updates, mobile optimization, and avoiding information overload to maximize its effectiveness.

02/03/2026 Customs Knowledge
Read More
Supacaz Sues Counterfeit Bicycle Accessory Sellers Over Trademark

Supacaz Sues Counterfeit Bicycle Accessory Sellers Over Trademark

SUPACAZ has initiated a trademark enforcement lawsuit in the United States, covering bicycle accessories and apparel. The case has been filed but assets are not yet frozen. Cross-border sellers are advised to conduct self-checks of their store products to avoid infringement risks. Pay close attention to Class 12 and Class 25 trademarks, examine graphic and word trademarks, and product appearances. Promptly remove any potentially infringing products from your listings.

02/03/2026 Customs Knowledge
Read More
Hangzhou Adopts TIR for Efficient Crossborder Ecommerce

Hangzhou Adopts TIR for Efficient Crossborder Ecommerce

Hangzhou has successfully piloted the "TIR + Cross-border E-commerce" model, leveraging the International Road Transport Convention (TIR) to facilitate more convenient and efficient export of cross-border e-commerce goods. This model simplifies customs procedures, increases transportation speed, and reduces costs to only a quarter of air freight. It provides a novel logistics solution for cross-border e-commerce businesses, assisting them in expanding into overseas markets. The streamlined process and cost-effectiveness make it an attractive alternative for companies seeking to optimize their international shipping strategies.

11/03/2025 Logistics
Read More