Google Ads Introduces Guide to Broad Match and Smart Bidding

Google Ads Introduces Guide to Broad Match and Smart Bidding

This article provides an in-depth analysis of the pros and cons of Google Ads broad match and smart bidding strategies, offering a practical guide for novice advertisers to avoid common pitfalls. It details the principles behind these strategies, common traps, and correct usage methods. The article emphasizes the importance of data accumulation, negative keyword management, and brand term exclusion. It also explores the evolving role of optimizers in the age of automated advertising, highlighting the need for strategic oversight and continuous refinement of campaign settings to maximize performance and ROI.

01/26/2026 Logistics Industry Insights
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Ecommerce Sellers Face Crackdown Over IP Violations

Ecommerce Sellers Face Crackdown Over IP Violations

This article provides an in-depth analysis of recent intellectual property infringement cases in cross-border e-commerce, revealing risks related to trademarks, patents, and copyrights. It offers a blacklist of infringing products and corresponding strategies to help sellers avoid risks and operate safely. The emphasis is on proactive prevention and building a robust intellectual property risk control system for sustainable development. By understanding and mitigating these risks, sellers can minimize the chances of store account suspension and ensure long-term success in the competitive cross-border e-commerce market.

01/26/2026 Customs Knowledge
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Tiktok Shop US Enhances Seller Logistics Amid New Regulations

Tiktok Shop US Enhances Seller Logistics Amid New Regulations

New TikTok Shop US logistics regulations significantly shorten delivery times, placing higher demands on sellers. This article provides an in-depth interpretation of the new rules and penalties, and proposes strategies such as optimizing the supply chain, choosing diversified logistics channels, and utilizing official logistics services. High-quality logistics providers like Export E's US overseas warehouse can help sellers fulfill orders efficiently and seize the opportunities presented by TikTok Shop. By improving shipping speed and reliability, sellers can meet the new requirements and maintain a competitive edge in the US market.

01/26/2026 Logistics
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East Coast Port Strike Threatens US Supply Chains

East Coast Port Strike Threatens US Supply Chains

US East and Gulf Coast ports face a potential strike by the International Longshoremen's Association (ILA), prompting the National Retail Federation (NRF) and other industry associations to urge White House intervention in labor negotiations. The article analyzes the potential supply chain disruptions and price increases caused by a strike. Drawing lessons from past West Coast port strikes, it offers advice for businesses to mitigate risks. With time running out, all parties need to reach an agreement quickly to avoid global economic repercussions. The urgency of the situation demands swift action to prevent significant disruptions.

01/29/2026 Logistics Industry Insights
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Red Sea Crisis Raises Freight Costs Hits Ecommerce Before Lunar New Year

Red Sea Crisis Raises Freight Costs Hits Ecommerce Before Lunar New Year

The Red Sea crisis has caused a surge in freight rates and delays on Asia-Europe routes, creating an urgent situation for cross-border e-commerce sellers preparing for the Chinese New Year. It is recommended that sellers prepare inventory in advance, actively communicate with freight forwarders, optimize supply chain management, and consider expanding into diversified markets. Flexible adjustment of pricing strategies is also crucial to cope with the crisis. These measures can help mitigate the impact of the disruption and ensure business continuity during this challenging period.

01/29/2026 Logistics
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Lithium Battery Export Rules IMDG Compliance Guide

Lithium Battery Export Rules IMDG Compliance Guide

This article provides an in-depth interpretation of the IMDG Code's Special Provision P903, focusing on the core requirements for lithium battery export packaging. It details crucial aspects such as preventing shocks and displacement, the integration of equipment and batteries, and preventing accidental activation and short circuits. The importance of Watt-hour rating labels, prohibition of limited quantity packaging, and specific markings are also emphasized. This article allows readers to comprehensively understand the compliance requirements for lithium battery sea freight packaging, ensuring the safe and smooth delivery of goods to their destination.

01/29/2026 Logistics Encyclopedia
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Hyundai Recalls Vehicles Amid Whistleblower Probe

Hyundai Recalls Vehicles Amid Whistleblower Probe

Hyundai Motor faces a massive recall and government investigation in South Korea due to internal whistleblowing, exposing issues within its quality control system. An engineer reported five major design flaws concealed by the company, affecting several key models. This crisis highlights internal communication failures and hierarchical culture within Hyundai. It also raises concerns about corporate social responsibility and government oversight. Hyundai needs to address the quality problems and rebuild its brand image. The incident underscores the importance of transparent communication channels and robust quality assurance processes within automotive manufacturing.

01/29/2026 Logistics Industry Insights
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US Logistics Shows Steady Recovery in August Cass Index

US Logistics Shows Steady Recovery in August Cass Index

The Cass Freight Index's August report reveals signs of a steady recovery in the US logistics industry. While shipments and expenditures are down year-over-year, they have significantly increased month-over-month, indicating a rebound in economic activity. Increased imports at West Coast ports are a key driver, and tight capacity is leading to higher freight rates. The index is an important indicator for assessing the US freight market and forecasting economic trends, but it's crucial to consider the influence of seasonality, economic cycles, and specific events when interpreting the data.

01/28/2026 Logistics Industry Insights
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Ecommerce Logistics Evolves Postpandemic Expert Says

Ecommerce Logistics Evolves Postpandemic Expert Says

Rick Watson provides an in-depth analysis of e-commerce logistics and the parcel market in the post-pandemic era. He examines the competition and collaboration between UPS, FedEx, and Amazon, addressing key issues such as parcel rates, last-mile delivery, and peak season challenges. The analysis further explores the evolving dynamics of the industry. Finally, Watson looks ahead to the future trends of e-commerce logistics, highlighting the increasing importance of automation, intelligence, and sustainability in shaping the industry's trajectory. This offers a comprehensive overview of the current landscape and future direction.

01/28/2026 Logistics Industry Insights
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Biden Averts Rail Strike to Stabilize US Supply Chains

Biden Averts Rail Strike to Stabilize US Supply Chains

US President Biden established a Presidential Emergency Board (PEB) to mediate the railway labor dispute, aiming to avert a potential railway strike that could disrupt supply chains. The PEB will investigate the dispute and propose solutions. The retail industry is concerned about the impact of a strike on the peak season, while railway companies state their commitment to reaching an agreement. Experts believe a strike is unlikely, but the final outcome depends on the bargaining between labor and management. The PEB's recommendations are crucial in navigating this complex situation and preventing significant economic disruption.

01/28/2026 Logistics
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