Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
Read More
Google Ads Stepbystep Guide to Account Setup Optimization

Google Ads Stepbystep Guide to Account Setup Optimization

This article provides a comprehensive, step-by-step tutorial on setting up and launching Google Ads campaigns. It covers the quick account creation process, MCC account setup, integration with Google Analytics (GA), YouTube (YTB), and Google Merchant Center (GMC), conversion tracking setup, and audience creation. This guide helps you easily get started with Google Ads, enabling precise targeting and business growth.

01/06/2026 Logistics Encyclopedia
Read More
Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

TikTok Shop has updated its regulations, strictly prohibiting pre-recorded and pirated broadcasts to foster a healthy live streaming ecosystem. Merchants must adhere to these rules to avoid violations. Mastering live streaming operation techniques, such as active interaction, product pinning, and keyword filtering, can effectively increase popularity, engagement, dwell time, and conversion rates, ultimately monetizing traffic. Compliance and strategic operation are key to success on the platform.

01/05/2026 Logistics Industry Insights
Read More
Video SEO Guide Enhances Google Search Rankings

Video SEO Guide Enhances Google Search Rankings

Improve video ranking in Google search results by employing key strategies. Focus on keyword research, creating high-quality content, and implementing structured data. Optimize titles and thumbnails for better click-through rates. Utilize subtitles to enhance accessibility and engagement. Encourage user interaction through comments and shares. These techniques collectively boost video visibility and amplify marketing impact, leading to increased organic traffic and improved overall performance on both Google and YouTube platforms.

01/07/2026 Logistics Industry Insights
Read More
Tiktok Expands Midform Video for Creator Monetization

Tiktok Expands Midform Video for Creator Monetization

This article provides an in-depth analysis of TikTok's mid-length video program, explaining its strategic significance as a competitor to YouTube. It details the eligibility requirements, applicable countries, revenue calculation, and withdrawal process. Furthermore, it analyzes the opportunities and challenges this program presents for content creators, aiming to help readers better understand the potential for overseas traffic and take a rational view of the prospects for monetization.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Guide to Profitable Niche Markets

Amazon Sellers Guide to Profitable Niche Markets

This article provides a comprehensive analysis of Amazon niche market selection strategies, offering practical guidance for new sellers. It covers the definition and importance of niche markets, product selection techniques (avoiding seasonality, high profit margins, monitoring YouTube, size and weight considerations, FBA compatibility, and community research), and ideal product characteristics. The aim is to help sellers identify high-potential, low-competition, and profitable opportunities in the competitive Amazon marketplace.

12/30/2025 Logistics Encyclopedia
Read More
Logistics Firms Urged to Prioritize Human Shipping Safety

Logistics Firms Urged to Prioritize Human Shipping Safety

Recent online discussions about the possibility of shipping live humans via logistics raise concerns about logistics security regulations. The article emphasizes that shipping live humans is illegal and impractical, stressing the importance of adhering to safety standards within the logistics industry. It also explores the future of technology-driven logistics, including drone delivery and intelligent sorting systems. Furthermore, the article addresses common questions regarding logistics security and calls for collective efforts to safeguard the industry's safety.

12/30/2025 Logistics Encyclopedia
Read More
Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin (TikTok) live streaming e-commerce is popular, but many fail. The key lies in the product, requiring market analysis, audience profiling, and landing page optimization. Successful cases highlight the importance of precise positioning and meticulous operation. Avoiding pitfalls like blindly following trends and engaging in price wars is crucial for success in Douyin live streaming e-commerce. Focus on understanding your target audience and crafting a compelling product offering to stand out in this competitive landscape.

01/04/2026 Logistics Industry Insights
Read More
Douyin Shops Four Sales Models Drive Ecommerce Growth

Douyin Shops Four Sales Models Drive Ecommerce Growth

This paper delves into four mainstream live streaming e-commerce models on Douyin Shop: influencer marketing, shop matrix model, self-live streaming, and organic traffic driven sales. From a data analysis perspective, it evaluates the advantages, disadvantages, and applicable scenarios of each model. Practical strategies are provided to help merchants choose the most suitable path for profit growth within the Douyin Shop ecosystem. The analysis aims to empower businesses to optimize their approach and achieve sustainable profitability.

01/04/2026 Logistics Industry Insights
Read More
Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
Read More