Amazon Ads Key Strategies to Boost Visibility

Amazon Ads Key Strategies to Boost Visibility

This article delves into the four key factors causing zero ad exposure on Amazon: Listing optimization, ad bidding, keyword matching, and product market demand. It provides corresponding optimization strategies to help sellers diagnose problems, improve ad performance, and ultimately achieve sales growth. Focusing on these elements allows for targeted improvements and increased visibility, leading to better ROI on Amazon advertising campaigns. Understanding these factors is crucial for maximizing reach and driving conversions.

01/06/2026 Logistics Encyclopedia
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UPS Michaels Launch Contactless Retail Delivery Service

UPS Michaels Launch Contactless Retail Delivery Service

UPS and Michaels have partnered to launch a zero-touch package pickup and drop-off service, aiming to provide customers with a safe and convenient experience during the pandemic. This initiative is not only a temporary measure to address the pandemic but also an innovative exploration of last-mile retail delivery models. It caters to consumers' demands for safety and convenience and has the potential to become a long-term trend in the retail industry.

01/29/2026 Logistics
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Hersheys Pledges Sustainable Cocoa Amid Industry Ethical Concerns

Hersheys Pledges Sustainable Cocoa Amid Industry Ethical Concerns

Hershey has joined a sustainable cocoa farming initiative to prevent deforestation and improve farmer livelihoods. The plan includes a zero-deforestation commitment and promotes agroforestry. Industry collaboration is crucial, and consumer demand for transparency and sustainability is growing. Achieving a sustainable cocoa future requires a collective effort from governments, businesses, farmers, and consumers. The initiative aims to ensure environmentally responsible cocoa production while supporting the economic well-being of cocoa farming communities.

01/29/2026 Logistics Industry Insights
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Sustainable Supply Chains Adapt to Climate Challenges

Sustainable Supply Chains Adapt to Climate Challenges

Businesses must address climate change by transitioning to sustainable supply chains. Strategies include collaboration with partners, fuel substitution with cleaner alternatives, leveraging carbon sinks for offsetting, enhancing traceability throughout the supply chain, and ultimately achieving net-zero emissions. This transformation requires a holistic approach encompassing every stage of the supply chain, from sourcing raw materials to end-of-life management, ensuring alignment with ESG principles and contributing to a carbon-neutral future.

01/20/2026 Logistics Industry Insights
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US Slaps Heavy Duties on Chinese Float Glass

US Slaps Heavy Duties on Chinese Float Glass

The US Department of Commerce announced high anti-dumping and countervailing duties on float glass from China. Chinese companies face dumping margins ranging from 151.29% to 181.54%, which will significantly impact China's exports of float glass to the United States. Malaysian companies face relatively lower dumping margins, with some even being determined to have zero dumping. This decision is expected to further strain trade relations between China and the US in the glass industry.

02/12/2026 Customs Knowledge
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Amazon Sellers Explore Inventoryfree Ecommerce Models

Amazon Sellers Explore Inventoryfree Ecommerce Models

This article unveils four zero-inventory models, helping e-commerce entrepreneurs start light on the Amazon platform and tap into the blue ocean of e-commerce. It provides a detailed analysis of the advantages and disadvantages, as well as operational methods, of Fulfillment by Amazon (FBA), Dropshipping, Third-Party Logistics (3PL), and digital product sales. This guide assists you in choosing the most suitable model to realize your Amazon gold-mining dreams.

12/31/2025 Logistics Encyclopedia
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Effective Keyword Research Strategies Boost New Website Traffic

Effective Keyword Research Strategies Boost New Website Traffic

Struggling to get traffic to your new independent website? This article provides three practical techniques for uncovering potential keywords with zero initial data. Learn how to find low-competition blue ocean keywords, research competitor websites' keyword strategies, and gain inspiration from Google search results. These methods will help you precisely target your audience, improve your website's search ranking, and achieve traffic growth, even when starting from scratch. Focus on smart keyword research for early success.

12/30/2025 Logistics Industry Insights
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Saleyee Expands Crossborder Ecommerce Tools for US Europe Sellers

Saleyee Expands Crossborder Ecommerce Tools for US Europe Sellers

SaleYee is a cross-border e-commerce B2B platform dedicated to empowering suppliers and distributors. It offers a vast selection of high-quality products, a zero-inventory operation model, efficient logistics, comprehensive after-sales service, and robust technical support, helping sellers easily expand into European and American markets. Through its dropshipping service, SaleYee solves challenges related to product selection, capital, logistics, and after-sales, making cross-border e-commerce operations simpler and more efficient.

02/05/2026 Logistics Encyclopedia
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Tencent Launches AI Platform for Wechat Public Accounts

Tencent Launches AI Platform for Wechat Public Accounts

Tencent Yuanqi is a one-stop AI agent creation platform launched by Tencent, based on the Hunyuan large model. It supports zero-code construction of exclusive AI assistants. By importing materials such as WeChat official account articles to build a knowledge base, it enables intelligent Q&A and improves operational efficiency. The platform is available for free, providing an ideal choice for small and medium-sized teams and individual creators to quickly implement AI applications.

01/23/2026 Logistics Industry Insights
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Frontier Airlines Expands Lowcost Strategy in North America

Frontier Airlines Expands Lowcost Strategy in North America

Frontier Airlines is a US airline renowned for its low-cost operations. This paper delves into the core elements of its low-cost business model, including fleet standardization, high load factors, ancillary revenue, point-to-point routes, and employee cost control. It also analyzes Frontier's market strategy and competitive advantages within the North American aviation market. Furthermore, the paper explores its future development trends, highlighting the opportunities and challenges it faces. Frontier's success hinges on maintaining its cost advantage and adapting to the evolving market landscape.

09/26/2025 Airlines
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