Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
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Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyu, a leading cross-border e-commerce company in Zhejiang specializing in footwear and apparel, is preparing for its IPO. Despite being ranked first in GMV for footwear and apparel in the North American market, it faces the challenge of a high return rate. The return amount reached 140 million yuan in 2021 and surged to 340 million yuan in the first half of 2022. High return rates are a common issue in the fashion e-commerce industry. Zibuyu needs to effectively reduce its return rate and improve profitability to maintain its leading position in the competitive market.

12/30/2025 Logistics Industry Insights
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Moroccos Ifrane Airport Emerges As Traveler Haven

Moroccos Ifrane Airport Emerges As Traveler Haven

This article explores the infrastructure and operational characteristics of Ifrane Airport (GMFI) in Morocco, including runway information, time zone data, and tower frequency related to flight safety. It also reminds aviation personnel to obtain NOTAM information to ensure safe travel.

09/15/2025 Airport Codes
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French Youth Fuel Tech Sales Surge on Black Friday

French Youth Fuel Tech Sales Surge on Black Friday

Hawk research reveals high engagement among young French consumers during Black Friday, but with conservative budgets. Brick-and-mortar stores remain important, and demand for tech products is strong. Cross-border e-commerce businesses should develop differentiated strategies for different age groups, optimize channel distribution, pay attention to popular categories, and offer high-value products. The study highlights the need for targeted approaches to capture the French Black Friday market effectively, considering both online and offline preferences and the price sensitivity of younger shoppers.

01/06/2026 Logistics Industry Insights
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Singapore Port A Shining Pearl of Global Maritime Hub

Singapore Port A Shining Pearl of Global Maritime Hub

Singapore Port is a world-renowned transshipment hub located at the southern tip of the Malay Peninsula, with ships arriving and departing every 12 minutes. As the largest transshipment port in the Asia-Pacific region and the second busiest container port globally, it drives high-tech industries and fosters a diversified industrial system primarily focused on electronics and refining, contributing to Singapore's economic growth.

07/24/2025 Port Encyclopedia
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Customs General Administration Promotes Innovation and Development Measures in Processing Trade

Customs General Administration Promotes Innovation and Development Measures in Processing Trade

The General Administration of Customs has introduced new measures to promote stable growth in foreign trade and encourage innovation in processing trade. By optimizing management models and supporting high-tech and environmentally-friendly repair services, the transition of processing trade towards higher-end segments is accelerated. Additionally, the simplification of approval processes reduces the burden on enterprises, providing convenience for the healthy development of foreign trade.

07/21/2025 Logistics
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