Imagine a user browsing your cross-border e-commerce platform. What do they truly seek? An overwhelming flood of product listings, or content that addresses their needs and sparks genuine purchasing intent? The answer is clear. This is the philosophy behind the search for a Website Operations Specialist at a forward-thinking cross-border commerce company.
Core Responsibilities: Content Strategy Meets User Experience
This role transcends basic website maintenance. It demands the mindset of a content strategist, capable of fine-tuning both desktop and mobile platforms. Key responsibilities include:
- Thematic Pages & Recommendations: Curating immersive shopping experiences through themed pages tied to seasons or trends, complemented by algorithmic product recommendations to boost conversions.
- Rankings Management: Maintaining dynamic product leaderboards to guide purchasing decisions, with continuous algorithm refinement for fairness and relevance.
- Content Optimization: Proactively refining website material based on industry trends and user behavior, while enforcing strict quality control.
Essential Skills: The Trifecta of Modern Operations
Candidates must combine industry knowledge with three critical competencies:
- Copywriting Excellence: Crafting compelling product narratives and promotional content that drives engagement.
- Basic Design Proficiency: Creating simple yet effective visual assets like banners to enhance aesthetic appeal.
- Data Analysis: Leveraging Excel to derive actionable insights from operational metrics.
Preferred Qualifications
Experience in cross-border e-commerce or familiarity with SEO/SEM strategies provides a distinct advantage, enabling quicker adaptation to the platform's growth objectives.
Educational Requirements
The position requires a bachelor's degree from a full-time accredited institution (graduation years 2020-2023), with no specific major prerequisites.