Imagine diligently managing your Douyin shop only to receive a violation notice, facing potential fines or even store closure. With increasingly strict platform regulations, even minor missteps can cross red lines. Prevention proves far more effective than damage control. This analysis examines frequent compliance pitfalls to help safeguard your store operations and financial deposits.
1. Fake Transactions: The Absolute Red Line
The platform maintains zero tolerance for artificial sales manipulation. Any form of fabricated transactions violates operating standards, including:
- Full-refund AB orders: Using live streams or other channels to induce purchases with full rebate offers, artificially inflating sales metrics. Such practices disrupt market fairness and trigger severe penalties.
- Other fabricated sales: Whether through third-party services or personal networks, any artificial sales boosting violates terms. The platform's advanced analytics detect abnormal transaction patterns with high accuracy.
2. Shipping Restrictions: Managing Logistics Effectively
Certain regions present logistical challenges that require proactive management:
- High-cost areas: Remote locations like Tibet or Xinjiang may incur shipping fees exceeding product values, triggering automatic listing removals.
- Restricted zones: Areas including Hong Kong, Macau, and Taiwan may have undeliverable addresses. Preemptive order blocking prevents complications.
Recommended solutions:
- Configure regional shipping templates with appropriate fee structures
- Disable ordering from unavailable destinations
- Monitor logistics policy updates regularly
3. Intellectual Property Compliance: Avoiding Legal Pitfalls
Copyright violations carry both platform sanctions and potential legal consequences:
- Image theft: Unauthorized use of product photography constitutes copyright infringement
- Brand misuse: Incorporating competitor logos or names for external traffic redirection violates fair competition rules
- Unauthorized merchandise: Selling branded goods without proper licensing
- Improper branding: Displaying trademarked elements without explicit permissions
Preventive measures:
- Use original or properly licensed visual assets
- Eliminate unauthorized brand references
- Secure formal distribution agreements
- Scrutinize listings for protected terminology
4. Advertising Compliance: Truthful Product Representation
Misleading claims and prohibited terminology generate consumer complaints and regulatory attention:
- Exaggerated benefits: Fabricating or overstating product capabilities
- Medical terminology: Improper use of healthcare terminology on non-medical products
- Banned descriptors: Absolute superlatives like "national-level" or "best-in-class"
Best practices:
- Maintain factual accuracy in product descriptions
- Reserve medical terminology for approved healthcare items
- Memorize the platform's prohibited terms list
Sustained shop viability requires continuous compliance monitoring. Only through rule adherence can merchants achieve long-term platform success.