In the competitive landscape of cross-border e-commerce, strategic pricing is a critical factor for product success. OZON, Russia’s leading e-commerce platform, enforces specific pricing regulations for sellers. Non-compliance may result in listing rejections or operational disruptions. This article examines OZON’s pricing framework to help sellers optimize their strategies.
I. Price Structure: Base Price vs. Selling Price
OZON’s pricing system comprises two essential components:
- Base Price (Reference Price) : The standard product price before any promotional discounts. Displayed as a strikethrough on product pages to emphasize discount value.
- Selling Price (Current Price) : The actual transaction amount customers pay. This must always be lower than the base price to pass platform validation.
II. Price Range Restrictions: Minimum and Maximum Limits
To maintain market stability and prevent predatory pricing or price inflation, OZON implements category-specific price boundaries:
- Minimum Price Threshold : All product categories share a universal floor of 20 rubles. Listings below this threshold cannot be published.
- Maximum Price Ceiling : Varies by product category. Sellers must consult OZON’s official category-specific price limits, available through platform support channels.
III. Price Adjustment Protocols: Managing Changes
OZON monitors price volatility and may impose listing suspensions for erratic pricing behavior. To avoid disruptions:
- Implement Gradual Adjustments : Avoid sudden, significant price changes. Incremental modifications reduce algorithmic flagging risks.
- Address Listing Suspensions : If a product is quarantined due to price fluctuations, sellers must navigate to the pricing management interface in the seller portal to initiate reinstatement procedures.
Understanding these pricing mechanisms enables sellers to maintain compliance while competitively positioning their products on OZON’s marketplace.