Retailers selling outdoor sports equipment including goggles, helmets, cycling gloves, or sunglasses should immediately review their product listings following enforcement actions initiated by premium sports brand 100% Speedlab.
Recent reports indicate that 100% Speedlab, LLC and Saule, LLC have launched extensive legal proceedings to protect their intellectual property rights. The case (22-cv-7204) was officially filed on August 24, 2022, with Thoits Law serving as legal counsel. The company is renowned for designing and manufacturing high-end outdoor sports equipment, particularly dominating market segments for cycling goggles, helmets, gloves, and sunglasses.
Scope of Enforcement
The enforcement action covers multiple registered trademarks and design patents, including several goggle models and one glove design. Of particular concern is that some of the protected goggle designs are common in the marketplace, potentially leading to inadvertent infringement. Retailers are urged to carefully compare their products against 100% Speedlab's protected designs and immediately remove any potentially infringing items.
Key Areas of Concern
- Trademark infringement: Review product titles, descriptions, and images for unauthorized use of 100% Speedlab's registered trademarks, including word marks and logos.
- Design patent infringement: Compare product designs, particularly the shape, contours, and color combinations of goggles, against the company's patented designs.
The case has been active for some time, with asset freezes expected within approximately two weeks. All retailers offering outdoor sports equipment are strongly advised to conduct thorough reviews of their product lines to avoid potential legal consequences.