Imagine searching for a product on Google Shopping and being greeted by a sea of listings, most boasting generic promises like "Free Shipping." Then, one listing catches your eye—it displays a 4- or 5-star rating. Instantly, it stands out. This is the magic of star ratings, a simple yet powerful tool to boost click-through rates and make your products shine.
Why Do Star Ratings Matter?
- Higher Click-Through Rates: Products with high ratings attract more clicks, driving quality traffic to your listing.
- Builds Trust: Genuine customer reviews reduce perceived risk, making shoppers more comfortable with their purchase decisions.
- Improves Conversion: Ratings provide social proof, helping potential buyers feel confident based on others' experiences.
How to Display Star Ratings on Google Shopping Ads
To showcase star ratings, your product must meet one key requirement: a minimum of 50 total reviews across all products . Once eligible, you can choose from three methods to display ratings:
- Self-Submit Review Data (Recommended)
- Use Google Customer Reviews
- Partner with a Third-Party Review Aggregator
Below, we break down the pros and cons of each approach and provide a step-by-step guide to self-submitting review data.
Comparing the Three Methods
| Method | Pros | Cons |
|---|---|---|
| Self-Submit Review Data |
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| Google Customer Reviews |
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| Third-Party Aggregator |
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