In the competitive world of e-commerce, product images serve as your digital storefront. For sellers on OZON, where up to 15 images can be uploaded per listing, the primary image carries particular weight as it determines whether potential customers will click through to your product page. This guide explores OZON's image requirements and optimization strategies to help sellers maximize their conversion potential.
I. Essential Image Requirements: OZON's Non-Negotiable Standards
Compliance with OZON's technical specifications forms the foundation of effective product presentation:
1. Technical Specifications
- Format: JPEG, JPG, or PNG files only
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Resolution:
- Apparel, footwear, and accessories: Minimum 900 × 1200 pixels (3:4 aspect ratio)
- Other categories: 200 × 200 to 4320 × 7680 pixels (900 × 1200 recommended for mobile optimization)
- File size: Maximum 10 MB per image
2. Background Requirements
- Apparel and accessories: Gray background
- Beauty products and home appliances: Black background
- Other categories: White or light-colored background
3. Prohibited Elements
- Alcohol-related imagery
- 3D renderings or product illustrations
- Text overlays (pricing, logos, etc.)
- Black-and-white images, framed photos, or striped patterns
- Low-quality, blurry, or amateur photography
- Casual home settings with visible furniture or shadows
4. Primary Image Restrictions
- Advertising labels or promotional tags
- Cluttered layouts
- Watermarks
- Collaged compositions
- Contact information or external links
II. Image Optimization Strategies
Meeting basic requirements represents just the starting point. These advanced techniques can help listings stand out:
1. Primary Image Best Practices
- Feature the product's front view with professional lighting
- Center the product with appropriate negative space
- Maintain consistent sizing across product lines
2. Supporting Image Optimization
Recommended 5-8 supplementary images showcasing:
- Multiple angles: Front, back, and side views
- Product variations: Color options and style alternatives
- Detail shots: Close-ups of materials, textures, and craftsmanship
- Contextual imagery: Lifestyle applications (e.g., apparel shown in appropriate settings)
III. The Critical Role of Visual Presentation
In OZON's marketplace, where countless similar products compete for attention, high-quality product photography serves as the most effective tool for capturing customer interest. Research consistently demonstrates that optimized images directly correlate with improved click-through rates and conversion metrics. Sellers who invest in professional product photography and adhere to platform guidelines position themselves for measurable marketplace success.