Navigating the General Product Safety Regulation (GPSR) requirements for Amazon's European marketplace can be challenging for many sellers. The complex processes and unfamiliar terminology often create confusion. This guide provides a straightforward, two-step approach to ensure your products meet GPSR standards and gain smooth entry into the European market.
Non-compliance with GPSR regulations may result in rejected shipments, missed sales opportunities, and potential fines. To avoid these complications, follow this comprehensive compliance procedure.
Step 1: Amazon Backend Information Submission
The first critical step involves submitting required information through Amazon's seller portal. The platform provides specific prompts that guide sellers through the compliance process:
- GPSR: Responsible Person Contact Details - When prompted, accurately enter the contact information of your European Authorized Representative (EU Rep). This entity, located within the EU, handles product safety matters.
- GPSR: Manufacturer Contact Details - Provide complete manufacturer information. If you serve as the manufacturer, submit your company details. For third-party manufacturers, obtain and submit their complete contact information.
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GPSR: Warnings and Safety Information
- This frequently encountered requirement varies by product type:
- General merchandise (non-toys, non-electrical items) - Select the third option indicating "No safety documents and/or images required" and save.
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Specialty products
- Choose one of three compliance methods:
- Upload product documentation in the required language
- Submit images of warning labels from product packaging
- Provide product safety certificates (when available)
Recommendation: For streamlined processing when addressing warning and safety information requirements, uploading clear images of product packaging labels typically offers the most efficient solution.
Amazon generally completes compliance reviews within seven business days. Approved products appear in the "Archived" section with a "No action required" status, confirming GPSR compliance.
Step 2: Product Labeling Requirements
Beyond digital submissions, physical products must display compliant labeling. Each item's packaging should include:
- EU Representative/Manufacturer contact details
- Standard product identification labels
Sellers should adapt the standard European GPSR label template with their specific business information and affix these labels prominently on product packaging.
Conclusion
GPSR compliance for Amazon Europe need not be daunting. By methodically completing backend information submissions and ensuring proper product labeling, sellers can efficiently meet regulatory requirements. This two-step approach enables smooth market entry while maintaining full compliance with European product safety standards.