Live-streaming e-commerce continues to gain momentum, with many aspiring sellers looking to establish their presence on Douyin's marketplace. However, product selection remains a critical challenge for newcomers. Poor product choices can render even substantial traffic ineffective for revenue generation. This article outlines four no-cost, high-efficiency methods to identify potential bestsellers and maximize conversion rates.
1. Industry Benchmarking: Leveraging E-Compass Category Rankings
The E-Compass tool within Douyin's merchant backend provides invaluable market intelligence through its "Product Card" feature. This includes two particularly useful rankings:
- Merchant Rankings: Showcases top-performing stores in your category
- Product Rankings: Highlights trending items, with special attention warranted for "First-Day Listed" products indicating emerging bestsellers
Implementation Steps:
- Access E-Compass via your Douyin store backend
- Navigate to "Product Card" and select "Industry Rankings"
- Analyze "First-Day Listed" products for market trends
- Select complementary products aligned with your store positioning
2. Data-Driven Selection: Mining Douyin's Product Leaderboards
Douyin's comprehensive product rankings provide multidimensional market insights through:
- Platform-wide bestsellers
- Live-streaming top performers
- Influencer-recommended products
- High-conversion items (most valuable for new merchants)
The "First-Day Listed" filter remains crucial for identifying nascent trends before market saturation. Always cross-reference findings with your store's category specialization and brand identity.
3. Blue Ocean Strategy: Identifying Underserved Market Niches
Searching for "Blue Ocean Merchants" in the backend reveals products with:
- High search volume
- Limited platform supply
- Lower competition thresholds
These algorithmically identified opportunities allow merchants to create optimized versions through:
- Title refinement
- Enhanced product imagery
- Improved detail pages
4. Precision Targeting: Search Term Optimization
Advanced merchants can utilize search analytics tools to:
- Identify high-volume, high-conversion keywords
- Track search trend trajectories
- Optimize product titles for discoverability
The Ocean Engine keyword tool provides critical metrics including:
- Monthly search volume
- Conversion rates
- Historical trend data
Operational Considerations Beyond Product Selection
Effective merchandising requires complementary operational excellence in:
- Product page optimization
- Customer service standards
- Platform engagement initiatives
- Content marketing integration
Risk Management in Product Selection
Merchants should avoid reactionary trend-chasing by evaluating:
- Supply chain capabilities
- Capital requirements
- Operational capacity
- Intellectual property compliance
The Douyin e-commerce ecosystem demands continuous adaptation to evolving platform dynamics. These four methodologies provide foundational strategies for merchants to systematically identify market opportunities while mitigating operational risks.