As autumn arrives, major cross-border e-commerce sellers are preparing for the annual shopping frenzy. In this fiercely competitive landscape, two companies have emerged as clear frontrunners based on their recently released third-quarter earnings reports.
Huakai Yibai and Jiuan Medical kicked off earnings season with strong results. Huakai Yibai successfully turned losses into profits, projecting net income between 136 million and 159 million yuan for the first three quarters. Jiuan Medical continued its meteoric rise with expected net profits of 16-16.3 billion yuan, representing year-over-year growth exceeding 31,000%.
Great Star Technology: Revenue Soars to 3.6 Billion with 17% Margins
The standout performer, however, was tool manufacturer Great Star Technology. The company reported staggering Q3 results: 3.6 billion yuan in revenue (up 28% YoY) and 622 million yuan in net profit (9.76% growth). With a remarkable 17.25% profit margin—well above industry averages—Great Star has nearly matched its full-year 2021 revenue in just three quarters.
Founded by self-made billionaire Qiu Jianping (ranked #1083 on the 2022 Hurun Global Rich List with a 21 billion yuan fortune), Great Star broke the 10 billion revenue threshold last year and maintains strong momentum despite market headwinds.
Three Strategic Pillars Behind Great Star's Success
Industry analysts identify three key factors driving Great Star's outperformance:
- R&D Focus: The company invested 150 million yuan in H1 2022, developing 1,058 new products and securing over 300 patents. Breakthroughs in lithium battery-powered tools earned a major U.S. retail contract.
- Supply Chain Mastery: With 21 global production bases and thousands of supplier relationships, Great Star maintains cost advantages and reliable fulfillment capacity.
- Brand Building: Proprietary brands (WORKPRO, DURATECH, etc.) now contribute 39% of revenue, creating pricing power and customer loyalty.
Loctek's Logistics Gambit: $14 Million U.S. Land Purchase
Meanwhile, ergonomic specialist Loctek made bold moves to strengthen its logistics infrastructure. After announcing a 200 million yuan container ship investment earlier this year, the company recently completed a $14 million purchase of 59.88 acres in California for warehouse expansion.
This follows Loctek's strategic repositioning of its global warehouse network, which currently includes 15 facilities across the U.S., Germany, and Japan. The company's H1 2022 logistics services generated 258 million yuan in revenue.
The New Cross-Border Playbook: Brand Equity Meets Supply Chain Control
As cross-border e-commerce matures, industry leaders demonstrate that sustainable success requires both brand differentiation and supply chain resilience. While giants like Great Star and Loctek make strategic investments, smaller sellers face mounting pressure to develop specialized competencies in an increasingly sophisticated marketplace.