OZON Seller Account Registration Stepbystep Guide

Published: 01/06/2026
OZON Seller Registration Cross-border E-commerce Platform Registration
This article provides a detailed analysis of the complete OZON e-commerce platform store registration process, including the preparation of required registration materials, detailed registration steps, and important considerations. It aims to help sellers successfully complete the registration and start their e-commerce business in the Russian market. The guide covers everything from initial account setup to verification, ensuring a smooth onboarding experience for new sellers looking to expand into Russia via OZON.
OZON Seller Account Registration Stepbystep Guide

Have you been intrigued by the potential of Russia's e-commerce platform OZON but deterred by its complex registration process? This comprehensive guide provides step-by-step instructions to help international sellers navigate the account setup smoothly.

I. Preparation: Essential Documentation Checklist

Before initiating the registration process, ensure you have gathered these critical documents:

  • Business License: The foundation for opening an OZON store. Verify your license includes merchandise sales in its business scope. Prepare both the original Chinese version and an accurate English translation.
  • Contact Information: A functional email address (such as Gmail or Outlook) and mobile phone number. Chinese phone numbers are acceptable when registered with the correct international dialing code (+86).
  • Payment Details: Third-party payment platforms like PingPong offer convenient cross-border settlement services. After registering with such platforms, you'll receive banking information to submit to OZON.
  • Store Name: Select a name that reflects your product categories while appealing to Russian consumers. For diverse inventories, consider broader naming options.

II. Registration Process: Step-by-Step Instructions

  1. Navigate to OZON's seller registration portal
  2. Select "China" as your language preference and click "Register"
  3. Enter your mobile number with the +86 country code and select "Login"
  4. Complete mobile verification using the SMS code
  5. Input your email address and request verification
  6. Enter the email verification code and finalize registration
  7. Specify "China" as registration country and provide your business license number, company English name, and store name
  8. Access the seller dashboard to complete additional profile information
  9. When entering company details, note the 50-character limit for addresses. Switch the interface to English for easier city selection
  10. Upload required corporate documents including business license scans
  11. Input your payment account details obtained from third-party platforms
  12. Submit all information for verification

III. Post-Registration Process

After submission, OZON will send a confirmation email acknowledging receipt of your application. The platform typically reviews applications within several business days. Approval notification will include instructions for product listing, marking the successful completion of your store registration.

IV. Important Considerations

  • Ensure all submitted documents are valid and information matches official records
  • Thoroughly review OZON's platform policies to prevent compliance violations
  • Maintain proactive communication with platform representatives to resolve operational issues

This guide provides complete instructions for establishing your commercial presence on one of Russia's leading e-commerce platforms. With proper preparation and attention to detail, sellers can efficiently navigate the registration process.

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