Many sellers experience frustration when their carefully prepared products go unnoticed on Temu's marketplace. Despite significant effort in listing numerous items, conversion rates remain disappointingly low. The platform's buyer selection system, while seemingly straightforward, presents multiple hurdles that can hinder product visibility.
Data Analysis: Current Approval Rate Landscape
Seller feedback indicates that Temu's buyer selection approval rates typically fall below 30%, meaning most listed products never reach potential customers. Analysis reveals four primary reasons for rejection:
- Substandard listing quality (particularly images and titles)
- Unclear product specifications
- Uncompetitive pricing
- Market saturation or quality concerns with similar products
Image Optimization: The Critical First Impression
Product images serve as the primary determinant in buyer selection decisions. Common image-related rejection reasons include:
1. Poor Image Quality: Blurry, overexposed, or color-distorted images immediately disqualify products. Professional photography with proper lighting and accurate color representation significantly improves selection chances.
2. Inconsistent Visual Information: Discrepancies between images and product descriptions create buyer confusion. All visual elements must accurately represent the actual product, including complete sets and specification details.
3. Missing Dimension Charts: Temu mandates clear size illustrations showing length, width, height, and weight measurements. Combined text and graphic presentations prove most effective.
4. Copyright Violations: Using unauthorized brand logos, cartoon characters, or stock images without modification risks immediate rejection and potential legal consequences.
Title Optimization Formula and Case Studies
Effective Temu titles follow this structure:
Quantity + Key Attributes + Product Name + Long-Tail Keywords
Example Comparison:
- Weak Title: "New Slippers" (too vague)
- Optimized Title: "1 Pair Summer Non-Slip Sandals Women's Indoor Bathroom Slippers" (clear quantity, season, features, and audience)
Additional Selection Factors
Beyond visual presentation, three critical elements influence approval rates:
- Competitive Pricing: Temu prioritizes market-appropriate pricing
- Quality Assurance: Substandard products face immediate rejection
- Supply Chain Reliability: Consistent inventory availability remains essential
Strategic Approach for Marketplace Success
Temu requires sophisticated operational management rather than simple product listing. Successful sellers combine optimized listings with strategic pricing, quality control, and reliable logistics. Understanding platform algorithms and buyer preferences proves fundamental for sustainable performance.